Analysis of Mattel’s Toy Recalls and Risk Assessment

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Risk can be defined as “potential disturbances with their negative consequences”. Sharma & Bhat (2011). The objective of this assignment is to examine Mattel’s Toy recalls. In doing so a risk assessment of Mattel’s supply chain practises before the recall will be formed, the actions taken by all parties involved in the production of those toys that were recalled will be examined, the recalls impact on Mattel will be examined, the transparency and accountability of global supply chains will be identified, and Mattel’s current supply chain will be assessed to identify whether they now effectively managing risk.

Two means of risk assessment taken by Mattel prior to the first recall have been identified.

1) According to Hoyt, Hau & Mitchell (2008);
Mattel inspected materials when they came in the factory door. Suppliers were monitored for problems such as lead-based paint, and some vendors had been terminated for violations. Mattel developed about 5,000 new toys each year. New toys were first produced in small batches before approval. When full-scale production began, the company would periodically take toys off the production line for inspection. (p.3)
2) Hoyt, Hau & Mitchell (2008) state that;
Mattel required that factories in its supply chain use paint and other materials provided by certified suppliers. The company claimed that it did not put undue price pressure on suppliers, particularly as it related to paint. (p.3)

The framework (see figure 1) which has been chosen to form a risk assessment of Mattel’s supply chain practises before the first recall is the five step process for global supply chain risk management and mitigation. Manuj & Mentzer (2008) Manuj & Menter’s (2008) ...

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2. Are we improving – are we delivering improved customer satisfaction, launching more new products, helping grow the company’s sales, improving our profits?
3. Do our people think we are a good place to work – is their environment improving?”

According to Gibson as long as all three questions are focused on the supply chain system with run efficiently and smoothly.
It is evident that Mattels core focus has changed considerably- especially when compared to their focus prior to the first recall. It is evident that Mattel now focuses its attention on doing the right thing for “regulators, retailers, customers and suppliers ahead of damage control or profits.” (Hurley, 2012) In doing so Mattel has built credibility around its supply chain risk management capabilities and regained the trust of the general public as well as that of other stakeholders. (Deschene, 2007)

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