Summary Of The Devil And Commodity Fetishism

653 Words2 Pages

In The Devil and Commodity Fetishism in South America, Michael Taussig describes how commodity fetishism plays a large role in both peasant and industrial societies. The concept of commodity fetishism is rooted in capitalism, but the effects of it are not the same for each type of society. The differences are made clear by first understanding that the South American peasant societies Taussig describes are precapitalist, that is, when “ there is no market and no commodity definition of the value and function of a good, and the connections between producers and between production and consumption are directly intelligible” (Taussig, 36). Whereas in industrial societies, capitalism is so ingrained in everyone’s daily lives that they are not aware that they view things “as though they were alive with their own autonomous powers” (Taussig, 36). In each society, reactions to capitalism impact human relationships to things. …show more content…

Peasant societies treat things in a trading system as if people’s essences were infused within them. “Mauss said it was as though there existed a life-force (hau) within the goods and services exchanged, which compelled their reciprocation…the very goods themselves were thought to be persons or pertain to a person” (Taussig, 37). In this way, products in peasant societies also take on lives of their own, but instead of becoming separate entities from people, they take in parts of the people involved in their production and

Open Document