What Is The Concept Of Commodity Fetishism In 'Wings'?

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“It’s gotta be the shoes” - Mars Blackmon These six words in many ways defined the late 1980s and 1990s, encapsulating the rise of hip-hop, NIKE, Michael Jordan, and the racial-class narratives embedded in each of them. The problem of such ethos are highlighted in a music video from Seattle’s very own Macklemore and Ryan Lewis. The thought-provoking song “Wings” is an excellent introduction to Marx’s theory of commodity fetishism. Commodity fetishism is the process of attributing phantom “magic-like” qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange. In a capitalist system, once an object emerges as a commodity that has been assigned …show more content…

This video can also be used to teach and distinguish among Marx's notions of use-value and exchange-value, as well as his concept of surplus-value, which is the surplus or profit earned by the capitalist, above and beyond the use-value (labour power) required to produce the …show more content…

In proving this old proverb, Karl Marx explained some key features of capitalism that remain relevant today. Towards the end of the first chapter of Das Kapital, after having established the validity of the labour theory of value, Marx presents a section on the Fetishism of Commodities. A commodity looks simple enough, says the pro-capitalist economist. Most such economists say a commodity is any object with a use value that somebody wants and is willing to pay for, and its monetary value is determined by supply and demand. Nothing drives such a common sense economist more to distraction than reading Karl Marx who says a commodity is “a very queer thing, abounding in metaphysical subtleties and theological niceties.” What did Marx mean? Economics is a science, a mathematical science, what has it got to do with metaphysics and theology? Take a wooden table, says Marx. It is just wood that human labor has turned into a table and taken to market. Wood + Labor = Table. Where is the mystery? When it gets to the market, the table finds itself in the company of the stool and the chair. All three have use values, are made of the same wood and may be in equal supply and equal demand, yet each has its own different

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