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Historical background strategic management
Notes about strategic planning
Historical background strategic management
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Strategic Planning
Introduction
• Strategy is the action that allows realization of long-term vision and goals
• Planning is a process that attempts to coordinate the deployment of resources over time
• Planning horizon is a key differentiation between strategic, tactical, and operational planning
Role of Network Services in Strategic Planning
• For some organizations, network technology will be central to the core mission
• Network equipment or services company
• Common carrier or ISP
• Organization focusing on network-based deliver of products and services
• For some organizations, network technology will be a utility service
• The number of organizations for which networking is strategic is increasing
Corporate strategic planning was popularized in the 1960s
• Outgrowth of Frederick Taylor's Scientific Management
• The goal is to find the one best strategy
• Profession of strategic planner assumes that planning can be coordinated independent of content
• Assumes that the thorough analysis of hard data leads to insights
• The planning process is highly structured
Classical strategic planning has not been as successful as originally envisioned
• It ignores the central role of vision
• It is too analytical and formalized
• The structured process often results in the exclusion of important players
• It is based on principles of statistical forecasting that are often unreliable
• It is based on "hard" data and ignores "soft" data that is difficult to quantify
• strategic planning, strategic thinking, and strategy making are not synonymous
Information Technology Planning: Is it strategic?
• IT is increasingly a key competitive differentiator
• IT touches everyone within an organization in some fashion (i.e., everyone is a stake holder)
• IT projects are often extremely complex
• IT projects require dedication of immense resources
Perspective A: Strategic IT Planning is Essential
• Need to link IT strategy to organizational strategy
• Corporate goals are increasingly tied to IT
• Inadequate consideration of IT can doom projects
• Need to make rational resource allocation decisions
• Lack of skilled staff requires establishment of planning priorities
• Rapid technology change requires inclusive approach to planning
• Need to integrate systems requires planning and coordination
Perspective B: Strategic IT Planning is largely a Waste of Time
• Strategic IT planning is a resource drain and takes too much time
• Strategic IT planning leads to lowest-common denominator solutions resulting from political compromise
• Strategic IT planning often leads to increased centralization because efficiency is often valued highly
• Strategic planning processes make it difficult to adapt to new technologies
• It is impossible to involve the most important people because they are too busy doing "essential" work
Tactical Planning
Introduction
• Tactical planning deals primarily with the implementation phase of the planning process
Background Information In implementing a strategic plan for Coastal Medical Center, our consulting team has conducted many analyses and formed numerous strategies in order for Coastal Medical Center to be successful. Such assessments include an internal analysis, external analysis, gap analysis, and SWOT analysis. In conducting these analyses, our consulting team was able to better understand the internal environment, external environment, where the organization currently stands in terms of performance, and the major strengths, weaknesses, opportunities and threats that oppose the Coastal Medical Center. From our inquiry, we will be able to establish a strategic plan that best fits the organization’s needs.
There are many stakeholders in this case and each stakeholder could be affected in various situations.
is based on actual events, which helps in showing the accuracy of the events. The
After analyzing the Coastal Medical Center, it is apparent that the employees and staff have no conception of the mission, vision, and values of this health care facility. In addition to this lack of structure, CMC has many projects in the midst of production that lack support of a common goal, employees are unsatisfied with their jobs, the two boards lack ability to agree on strategic decisions for the organization,, and the medical center has a dismal reputation when it comes to quality care.
People organization or groups that have a direct or indirect interest in a one particular organization or surrounding are called stakeholders.
The organization selected to analyze its strategy-creation is Target Corporation, which is traded in NYSE stock exchange with a symbol TGT.
...ly financial and strategic improvements, but also provides a system to bring the organization together as they seek for one true goal that cannot be accomplished without the WHOLE organization actively participating.
Each party plays his parts – Role of key players like owners, Board of directors and staffs
Stakeholder can be defined as “any group or individual who can affect or is affected by the achievement of the organization’s objectives”. This theory focuses on wider aspect rather than only focusing on just the shareholder. Stakeholder theory is a fundamental theory about how business works at its best and how it could work. It is concerning on the value creation and trade on how to manage a business effectively.
Remote (Remote concerns for Google are new laws and regulations, increasing intellectual property claims, and access to more information.) (Weak position in China- strict gov’t regulations and cultural differences)
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.
Stakeholders are interest of an individual or groups that directly or indirectly affected by the organisation’s activities, policies and objectives (Henry Frechette, 2010). Stakeholders can be divided as internal (managers and employees) and external (shareholders, customers, and suppliers) (BPP F9). Different stakeholders may have common interests or conflict interests with company. Company board members or management must take care about stakeholders’ interest. They can’t make the decision based on their own interest or their relation with others organisation. Conflict of interest will arise when interests of organisation act in concert with managers’ personal interests or interests of another person or organisations, (Anon, no date).
If asked what strategic planning is one could interpret it as simply a road map that can guide the organization in the right direction. It is very unlikely that an organization would know which direction to take without a sense of direction. Managers are faced every day with decisions that have a major impact on the direction the organization must take, therefore, strategic planning can play an important role in guiding managers in the right direction. In other words strategic planning is a tool that management can use to give them a sense of direction that will guide them in doing a better job and to ensure that all the members of the organization are working toward the same goals
Strategic planning is an organizational process in which it looks towards developing and sustaining success or balance in its ever changing environment.
Stakeholders refer to individuals or groups of people that have an interest in a business. Management argues that as long as there is wealth for shareholders, then anything is done in a responsible manner and things should be done to promote the interest of other stakeholders.