Steve Jobs Case Study

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A new CEO, Gil Amelio, arrived in early 1996 to save the Apple. He cut costs, fired a third of the workforce, and decided that instead of writing a new, modern operating system from scratch to compete with Window, it was better for Apple to buy one. Eventually, Amelio chose to purchase NeXTSTEP, NeXT's operating system, and Jobs convinced him to buy the whole company for $400 million. Jobs was also part of the deal, which made in December 1996. Steve Jobs came back to the company he founded. The Amelio-Jobs collaboration didn't last long. Jobs organized a board coup with the help of his billionaire friend Larry Ellison, and after a term that lasted exactly 500 days, Amelio was gone. At Macworld Boston in August 1997, Jobs took the stage to explain his plan for Apple. He removed the old board of directors and made a deal with Microsoft to settle patent disputes. One month later, on September 16, 1997, Jobs became Apple's temporary CEO. The first months after Steve Jobs came back to Apple were the hardest-working in his life. He reviewed every team at Apple and asked them to explain wh...

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