Stereotypes In Australia

CRITICAL REVIEW

BUSINESS COMMUNICATION AND CONTEXT (G)

M. WINDU DARMAWAN

U3130315

Stereotypes in diverse organizations: how it works inside the company

Stereotype is perception on someone based on their cultural background, gender, nationality, ethnicity, and religion that may be adopted about specific identities and attitudes of individuals. In the working culture, employee as a part of the company should be able to avoid stereotype as their commitment to professionalism and work ethics. Barna (1997) describe that stereotypes are over generalized, presumption become a conceptual bases from which people thinking out what occurs around, whether or not they are accurate or fit the circumstance. Based on this theory, stereotypes can

People are come from Asia and all over the world to work here and find a better place. Based on OECD report (2012) Australian employment structure and salary rate is one of the best in the world because it supported by adequate wages standard as a national economic backbone. Australia became melting pot for various nationality, ethnicity and religion. Thus, because of this diversity, stereotypes arise and cannot be avoided. In line with the reality, Varner and Beamer (2005) divide stereotypes into two categories consist of projected cognitive similarity or in-group homogeneity and out-group homogeneity effect. I found this theory aligns with practice in the workplace. Research that was conducted to several organization shows that some of them prefer to hiring Australian local people in assumption that they will be better in communication role as the company needed. They do that because they think customers will feel better about the service that provided by local people. For example, the coffee club avoid to hiring immigrant from Africa as a barista because they assume that African people could not make a good coffee and they are afraid of losing customers if they do that. But it does not happen in education service industry, people are equally treated as an employee because they think that company should assess people by their individual performance and treat them

There are perception that male worker may do better in particular job when female do in the opposite way. Also, female assume that they may do better in the service area because they have higher standard of patience and kindness This practice are in line to Rudman and Glick (2001) research that found people are stereotyping women are more friendly and kinder than men. However, Managers as a leader should be able to keep off and not believe in stereotyping based on gender such as men being more authoritative and women being more emotional results in inefficiency because it might lead a misjudge on a someone that might should be very good for particular