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Importance of effective corporate branding
Web design and development overview
Importance of effective corporate branding
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The proposed web design and development business will provide new and exciting technologies to their customer base. With such services as development, templates, and monthly maintenance as required, our company has many different skills and services that give it strength. It is important to note, also, any weaknesses within the business that can be adjusted to create a better company. Along with the assessment of strengths and weaknesses, the evaluation of opportunities and threats of the company is also significant to analyze. After evaluating the strengths, weaknesses, opportunities, and threats, determining the potential customers, and stakeholders of the business help to analyze the business’ sustainability over time. This analysis is also valuable in that it can be used to show investors that each aspect, positive or negative, have been evaluated thoroughly (Hui, 2007).
Some of the strengths our company has are the cost advantages of hosting a web-based business, unique services in monthly website maintenance, and a customer-centric design. Another strength is having two business partners: one that is focused on design, and one that is focused on programming. The design structure of the company shows that both areas of website development will be superior because each part, the design and the programming, will be completed by a professional in the area. Because there are no other web development business in the area that provide monthly maintenance, more customers will be willing to pay for this service to be provided to them. The cost of possessing a web-based company, rather than a store-based one is much lower, making the company easier to start and maintain. Finally, the company has developed a customer-centric design, g...
... middle of paper ...
... Business partners that have a specialization
• Unique services
• Customer-centric design
The weaknesses are:
• Lack of reputation
• Lack of accreditations
• Minimal marketing knowledge
The opportunities are:
• Being a web-based company opens the doors for a larger market
• High demand of e-commerce
The threats are:
• Website businesses are easy to start up, creating many competitors
• Changing of business needs
• Vulnerability to recession and other economical pitfalls
Works Cited
Analyzing Customers in Your Business Plan. (n.d.). Retrieved from http://www.growthink.com/businessplan/help-center/analyzing-customers-your-business- plan#
Hui, J. (2007, February 1). Analyzing Your Business's Strengths, Weaknesses, Opportunities, and Threats. Retrieved from http://www.cbsnews.com/news/analyzing-your-businesss- strengths-weaknesses-opportunities-and-threats/
Champion Enterprises Inc. is one of the leaders in the manufactured home building industry. The company specializes in factory manufactured housing and building materials, specializing in two-story homes, multi-section homes, ranch-style homes, single-style homes, Cape Cod style homes, townhouses, duplexes, and triplexes. Modular homes maintenance cost is lower than traditional homes making them a better option.
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
It has also established a distinguishable name among its competitors with a reputation for leading customer service. However, even as an established venture, the company needs to maximize its profits in order to stay in business and expand into new territories beyond its conquered boundaries. A strategic analysis was carried out by our team to establish the company’s current situation. A SWOT analysis was performed to come up with three referenced, strategic alternatives. These alternatives are meant to act as strategic guidance to the company in order to enhance growth.
A Couple of Squares is a company specializing in producing and selling gourmet cookies to retail stores. Recently, A Couple of Squares has been brainstorming the idea of starting an e-commerce website so they can sell there gourmet cookies directly to consumers instead of selling to retailers. There are many considerations that need to be evaluated when deciding to launch an e-commerce website. First, the risks of launching an e-commerce site and the steps to mitigate the risks must be evaluated. Along with the risks of launching an e-commerce site, the benefits of launching an e-commerce site also need to be taken into account. In order to seek profitability a break even analysis must be performed. Once profitability is feasible, A Couple
In society, the wealth of an individual is determined by the house they live in. In Ragged Company, the character Timber combats this idea by providing an alternate view on the idea of home. The dictionary definition of home according to the Merriam-Webster dictionary is “one’s place of residence” (Home), however, Timber attaches to the connotative definition. This definition conveys that a home is a place or person where one feels safe and comfortable. Coordinated with this definition, the author of Ragged Company goes into detail of the lives of several homeless people and higher middle class man. These characters interact and evolve with each other in ways that support Timber’s claim. Granite and Digger come from different backgrounds but
“The Cliptomania Web Store” is a case study which analyses the strategic challenges faced by the founders of www.Cliptomania.com. The Santos, Jim and Candy, developed the idea of selling clip on earrings when they discovered an underserved niche in the market place and subsequently established Cliptomania, LLC. When the Santo’s family started the company in 1999 they had little competition and managed to create a stable business with increased growth, despite the investment of little start up cost and a somewhat limited knowledge of the dot.com industry. Although recent profits have decreased significantly, Cliptomania has remained profitable and competitive in the market place.
The feasibility study of a business’s design comprises of all strengths and weaknesses analyses within a particular business in order to determine whether the design is practicable and potential to benefit that business in a foreseeable future (Trimi, Berbegal-Mirabent 2012). To access this study, the researcher need to have a comprehensive understanding of the business’s resources and their interconnections which are included in the business model Canvas (Stephen, Richard 2014). This model is considered the most effective methodology in the process of supporting innovation and making decisions, thus, to assure the successfulness of a business or a project (Hanshaw 2015). This essay will discuss some central characteristics including customer
Stenora Corp is a federal recognized minority owned business initiative. The company is registered and operating in all the 50 states of USA. The company is carried out by Tech Savvy professionals in business for past 25 years. The company is operated in collaboration with industry renowned service partners like CISCO, ADP, CPA’s, and Law and Immigration firms. The core value of the company is integrity, teamwork, competence, communication and respect drive on every decision they make and they believe in commitment to quality is the reason for their success. Stenora has global presence where they hire consultants for IT jobs internationally in Canada, Singapore, Australia, Germany, United Kingdom and more.
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As a consequence of the separate legal entity and limited liability doctrines within the UK’s unitary based system, company law had to develop responses to the ‘agency costs’ that arose. The central response is directors’ duties; these are owed by the directors to the company and operate as a counterbalance to the vast scope of powers given to the board. The benefit of the unitary board system is reflected in the efficiency gains it brings, however the disadvantage is clear, the directors may act to further their own interests to the detriment of the company. It is evident within executive remuneration that directors are placed in a stark conflict of interest position in that they may disproportionately reward themselves. The counterbalance to this concern is S175 Companies Act 2006 (CA 2006) this acts to prevent certain conflicts arising and punishes directors who find themselves in this position. Furthermore, there are specific provisions within the CA 2006 that empower third parties such as shareholders to influence directors’ remuneration.
However, with good leadership and motivation, these may be countered. These problems include; the difficulty in getting real time response through the developed website during the interaction with their customers. This way, the information technology department will not be able to effectively solve problems related with the website or analyze the needs and expectations of the consumers with ease. The other problem is the need to speed up the innovation process in order to reach wider markets hence ideas is required within the shortest time
In the exploding world of e-commerce, the ability of a company to attract customers using websites is critical for the company’s success. The use of the website by two computer manufacturers, Dell and Compaq, is evidence of this fact. Dell is the forerunner in the direct marketing of computers to customers via the Internet. As the success of Dell’s marketing approach became apparent, other computer companies such as Compaq have tried to market their product directly via the Internet as well. In evaluating the Dell and Compaq computer websites, several areas had to be assessed and compared for their effectiveness in promoting the product. The four main areas included in the evaluation of the websites were the target audiences for each company, the style chosen for the website, the content of each website, and the structure of each website. However, the experience of Dell in direct marketing has allowed them to create a website that is more effective for a wide customer base than the Compaq website is.
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
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