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Dell's marketing strategy
Dell marketing strategies
Dell marketing strategies
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Compairing the Websites of Dell Computer and Compaq Computer
In the exploding world of e-commerce, the ability of a company to attract customers using websites is critical for the company’s success. The use of the website by two computer manufacturers, Dell and Compaq, is evidence of this fact. Dell is the forerunner in the direct marketing of computers to customers via the Internet. As the success of Dell’s marketing approach became apparent, other computer companies such as Compaq have tried to market their product directly via the Internet as well. In evaluating the Dell and Compaq computer websites, several areas had to be assessed and compared for their effectiveness in promoting the product. The four main areas included in the evaluation of the websites were the target audiences for each company, the style chosen for the website, the content of each website, and the structure of each website. However, the experience of Dell in direct marketing has allowed them to create a website that is more effective for a wide customer base than the Compaq website is.
The first area of evaluation was the comparison of the target markets for both Dell and Compaq. In evaluating the Dell homepage, the target audience was determined to be businesses and government institutions. The Dell homepage contains five links to other areas of the website, one each for small businesses, large businesses/healthcare, education, government, and home/home office. In splitting the business into four categories, the emphasis Dell places on business customers is evident and identifies its target audience as predominately business and government customers. However, Dell is obviously vying for individual computer sales to homes and consumers. In addition, in examining the Dell homepage, the target audience can also be identified as customers who are users of the Internet, as Dell does not sell computers in stores. Dell is a direct retailer of computers and uses the Internet as its primary source for customers to place orders, although Dell does allow for phone sales as well.
In contrast, examination of the Compaq homepage identifies the primary target audience of Compaq to be home computer users. Compaq advertises discounted computer models directly on its homepage, creating a sense that Compaq is attracting home users since home users tend to shop for computer deals. Businesses on the other hand, tend to obtain their discounts by purchasing computers in bulk quantities. However, Compaq is seeking business customers as evidenced by its links for small and medium businesses, enterprise businesses, government institutions, and educational institutions.
Have you ever read a book or seen a movie set in a dystopian society? Well the book “Anthem” written by Ayn Rand is about the main character Equality 7-2521 breaking away from the teachings of his dystopian society and finding his true identity. Ayn Rand is a brilliant writer. Equality realizes that collectivism is a way to strip him, Liberty, and all their brothers of their individuality, happiness, joy, love and freedom. Equality comes to this realization from internal conflicts he has with himself.
Equality’s internal conflict throughout Anthem provides an obstacle in their quest for freedom. The detail creates their outcast archetype and helps create the powerful ending that closes the novel. In a world of conformity, Equality managed to find their own individuality, their own
You boast of your love of liberty, your superior civilization, and your pure Christianity, while the...
The use of epidurals is so common today that many perinatal professionals are calling the 1990s the age of the epidural epidemic. Believed by many in the medical profession to be safe and effective, the epidural seems now to be regarded as a veritable panacea for dealing with the pain of childbirth. It is true that most women experience pain during the course of labor. This pain can be intense and very real, even for those who have prepared for it. But pain is only one of many possible sensations and experiences that characterize the experience of giving birth. Barbara Katz Rothman, a sociologist who studies birth in America, writes that in the medical management of childbirth, the experience of the mother is viewed by physicians as pain: pain experienced and pain to be avoided.1 Having experienced childbirth ourselves, we have great compassion for women in painful labors. However, we also feel a responsibility to mothers and their babies to explore issues concerning the use of epidural anesthesia in labor issues that are seldom discussed prenatally.
The buffy coat on above the packed red blood volume contain white blood cells and platelets. Plasma have the most percentage in the total blood volume.
Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.
A 40 year old inpatient in the CCU needs the following test done stat: CBC, PTT, and a BMP. She has an IV in her right AC, and an IV in the left forearm. How do you proceed?
The coagulation studies show the clotting abilities of the blood and the amount of time it takes for the blood to clot. It is important for the blood to clot in order to prevent blood loss. However, if the factors tested by the coagulation test are not within the normal ranges, the patient is at risk for excessive bleeding or even unwanted blood clots in the body. The coagulation test is also done with patients who are on anticoagulant therapies. The results are used to adjust the doses, and the normal ranges are adjusted to reflect the fact that an anticoagulant is in use to prevent unnecessary blood clots, such as those that cause deep vein thrombosis and pulmonary embolism. The patient however was not on any anticoagulant medication therapies. The test was repeated after surgery in order to make sure no therapy was needed to prevent future clots from
Speaking about the business model of Dell, it has ability to remain on the higher end of the scale for a particular time period. Dell has business model, which primarily focuses on direct selling line of attack. It in a straight line supplies the PCs to the regulars. It does not believe in intermediary, retailers for the business practices. Undeniably, this gives them an edge to serve customer well. Nevertheless, it understood the importance of retailers and start offering products on the premises of retailers, such as Wal-Mart, Sam’s Club and so on. Next, Dell administration is certain of the exclusive business of PCs. As time goes on, however, observing the
Dell attended the University of Texas immediately after high. While at college, he noticed computer dealers standing on street corners to locate customers. More importantly, he noticed that these same computer dealers had “very high markups, very low service, and inventory everywhere”. (Thorpe, Helen 1) It was then that Dell realized what would become his life’s career. He used a portion of his savings and began to build and sell computers from his dorm room. “His emphasis, however, was not just making good machines but ensuring strong customer support and cheap prices.” (Michael Dell e.g.) Soon after Dell began selling to the students that attended his college, he established new accounts with customers outside of the school as well. It w...
Dell Inc. has realized that the most efficient path to the customer is through a direct relationship, with no intermediaries to add confusion and cost. With the power of their direct model and their team of talented people, they are able to provide to their customers high-quality, relevant technology, customized systems, superior service and support, and products and services that are easy to buy and use. HISTORICAL REPORT Dell Inc, was founded as “PC’s Limited” in 1984 by Michael Dell, while still a student at the University of Texas at Austin, with just $1000. From Michael Dell's off-campus dorm room at Dobie Center, the startup aims to sell IBM-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs.
Millenials constitute a perfect target market. This is because they are hooked into technology and they enjoy exploiting the numerous benefits the new products will provide. Consequently, this will increase the level of sales and overall wealth for the company (Annacchino, 2007). In conclusion, using these gadgets makes grown-ups lives much simpler for everyday communication as these products are light and convenient. Characteristic of the Target Market Apple’s target market constitutes a consumer market which denotes a market revolving around a city, a state, or a particular country.
Dell’s initial competitive strategy, when it was founded in 1984 by Michael Dell, was to focus mainly on differentiation. Its strategy was to sell customised personal computer systems directly to customers, which was a rapidly emerging market at that time (1). This was done by targeting second-time customers, those that already understand computers and know what they wanted. Meanwhile other companies at the time was selling “’plain brown wrapper’ computers” (2). By offering customisations, Dell gained a better understanding of customers’ needs and wants. This helped the organisation position itself differently against the more popular brands, such as Compaq and IBM.
The target market for my products and services are boundless because of the countless uses that computers and there numerous accessories offer to the masses. Unfortunately, there is no current documented statistics on what the average age of computer ...
Since its launch in the mid '90s, Dell's e-commerce business has been a poster child for the benefits of online sales, says Aberdeen Group analyst Kent Allen. The company's strategy of selling over the Internet -- with no retail outlets and no middleman -- has been as discussed, admired and imitated as any e-commerce model. Dell's online sales channel has proven so successful, says Allen that the computer industry must ask: "Does the consumer need to go to the store to buy a PC anymore?"