Business Analysis of Stead and Simpson Plc.

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Business Analysis of Stead and Simpson Plc.

Introduction

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The company I have chosen is Stead and Simpsons Plc.

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Stead and Simpsons has been involved in retail since 1834, this means

that this year is their 170th year. Stead and Simpson was a leather

merchant and curriers business but soon expanded to include the

production of leather and ready-made boots and shoes nationwide. Stead

and Simpson moved to the midlands during the late 1840's and

established factories in Daventry and Leicester. In the early 1870's

Stead and Simpson opened its first retail branches in Carlisle,

Whitehaven, South Shields and Sunderland and by 1889 the company had

approximately 100 branches, this means that Stead and Simpson grew at

a very fast rate. The company stopped manufacturing its own products

in 1973 and successfully continued growing the retail stores. It was

originally a partnership between Mr Edmund Stead and Mr Edward

Simpson. There was a management buyout in 1993.

Stead and Simpson is a public limited company, this means you can buy

shares on the stock market. The majority of the company is still owned

by the ancestors of the original partnership, so is still in the

family.

Stead and Simpson target market is middle and lower class families,

they aim to meet the needs of the average British family, and supply

quality shoes at competitively low, affordable prices. Stead and

Simpson group caters for a wide variety of customer needs across the

generations, from high fashion footwear to school shoes as well as

more casual shoe brands such as Ecco, Hush Puppies and Clarks. The

Stead and Simpson group mission is "To be the shoppers first choice

for competitively priced footwear for all the family"

The Stead and Simpson group trade as:

Þ Stead and Simpson - principally located in market towns, Stead and

Simpson stores offer quality products at value for money prices.

Þ Shoe Express - shoe express is a high volume self-service outlet

with high customer traffic flows.

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