Steak N Shake History

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Steak ‘n Shake was founded by Gus Belt in February 1934 in Normal Illinois. Before this well know fast food was established, Gus Belt and his wife Edith started his business by converting a gas station/ chicken restaurant, where Gus would be In charge of the Cars and Edith would cook and give proper hospitality aid to the customers. “For over 80 years, the company’s name has been symbolic of its heritage. The word “steak” stood for STEAKBURGER. The term “shake” stood for hand-dipped MILKSHAKES” (Steak and Shake). He was bent on serving his customers the finest burgers and shakes, so in order for him to better yet serve his customers and stand out from his fellow competitors he processes his meat and cooks his burger right in front of his …show more content…

For example, if a vegetarian walks into the restaurant wanting a well palatable meal, steak ‘n shake offers a salad menu to fulfill the customer’s needs for a low budget. A mother with a child, on the other hand, who walks into the store hoping to eat on a budget can also be provided with a menu option for kids which also includes steak burgers and shakes for affordable prices. Lastly for guests who are not meat lovers the menu also provides a variety of burgers made with chicken, chicken tenders and …show more content…

They offer specific promotions according to the steak ’n shake website like half price of all shakes and drinks during the weekends from 2-5, they offer a steak ‘n shake double steak burger with cheese, fries, a side and a regular classic shake for $5.99. Lastly, they provide printable coupon codes for their website that can be used on different items on the menu from breakfast to steak burgers, fries, drinks, and milkshakes. The company advertises all over America and nationally on television, radio and twitter accounts, and uses different radio stations like the 760 AM talk and break news Indianapolis,1450 WBHF in Cartersville, Georgia according to Aj sanders helps to promote the steak ‘n shake classic milkshake by giving out free vouchers during the morning news. Also the Ibiza Sonica radio in Spain tweets about the opening of steak ‘n shake and how the radio station is at the location helping to promote the steak burgers and attract customers by taking pictures with fans at the

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