Stardom Analysis

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Richard Dyer defined star as an image and not a real person that is constructed in all kinds of media texts, films being central to the creation. The other media texts include magazines, posters, interviews, public appearances, etc which put together, create the star persona (Dyer, 1979). He identified stardom through a semiotic analysis, in which star’s performance in a film, resulting in his stardom, are constructed of a number of signs like hair colour, facial features, physical build, and etcetera. Agreeing with Dyer’s work, John Belton studied the origin of the word persona which was used to describe the mask worn by performers in Ancient Greek theatre. He stated that a star consists of three personalities- the star, the actor and the …show more content…

The meaning of stars naturally changes according to the social, economic and political environment. Stars are shifting signifiers, they function as reflectors of the time and as signs to be reflected into society (Hayward, 2000), this can be noticed when they showcase the current societal norms on screen or when the general public mimics their dressing style, way of walking, etc. Whilst being signifiers of cultural value they also signify on a personal level. According to Dyer, stars articulate the idea of personhood which is fiction for the reproduction of the kind of society we live in (Martin Barker, 2003). Stars function as both extraordinary and ordinary; as extraordinary the star is an impossible object of our desire, which cannot be attained, and as ordinary, we can identify with the star, he is just like us, a possible object of our desire. This binary effect functions to fetishize the star (Hayward, 2000). King said, a star is the point of synthesis between representation and identification and represents the host culture which the spectator identifies with. The spectator, if male, has the effect of homoeroticism, where the body of the male star is feminized to provide pleasure. The female spectator, though has a heterosexually charged gaze, the male body still gets feminized. However, Laura Mulvey shares differing views than King, according to her the role of the male star is to provide a reassuring embodiment of male domination to male members of the audience and female stars function as objects of male desire requiring female spectators to identify with a role which sublimates them to the male gaze

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