An Analysis Of 'Stars As A Cinematic Phenomenon'

1727 Words4 Pages

Second, in the concept that takes stars as images, Dyer indicated the image is a complicated configuration of verbal, visual, and acoustic signs, instead of only the visual one. He explained additionally the composition constitutes by the common images of stardom, or a specific star. The former includes an anatomy of the lifestyle, which involves fashion, taste, the notion of beauty of stars, conspicuous consumption, and idols of consumption. This concept could be linked to commercial or product placement that shapes the image of a role in films of TV series under capitalism. The latter contains considering stars as social types or specific images. In general social types, Dyer used Klapp’s definition on it as ‘a collective norm of role behaviour …show more content…

In his article Stars as a Cinematic Phenomenon, he used the ‘photo effect’ conception of Roland Barthes to examine the present/ absent paradox of stars. He proposed influential qualitative distinctions in between stardom in films and television. He argued that ‘Stars are incomplete images outside the cinema: the performance of the film is the moment of completion of images in subsidiary circulation, in newspapers, fanzines, etc. Further, a paradox is present in these subsidiary forms. The star is at once ordinary and extraordinary, available for desire and unattainable. This paradox is repeated and intensified in cinema by the regime of presence-yet-absence that is the filmic image’(1992). Therefore, the impractical mode of ‘this is was’ on nature of stardom ‘awakens a series of psychic mechanisms which involve various impossible images’, such as ‘the narcissistic experience of the mirror phase’(1992). Ellis then continued to indicate televisual stardom, which is more current or ‘immediate’ than cinematic fame. He argued that ‘What television does present is the “personality”. The personality is someone who is famous for being famous and is famous only in so far as he or she makes frequent television appearances… In some ways, they are the opposite of stars, agreeable voids rather than sites of conflicting meanings’. Ellis’ thesis definitely points out the differences between cinema and television fame, due to the multimedia and transmedia of current era implies a much more diverse and unpredictable relationship in between stars’ images in any kind of

Open Document