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Vertical integration and it's effect on studio system
Golden age of the film industry
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The Golden age of Hollywood marked a time in American films history in which films were produced and distributed at rate never seen before or since. During this period, the film market in America was basically entirely run by 8 major companies. This period would also be known as the American studio years. Within these 8 companies there were two categories of power that each major studio system fell into. The big 5 consisted of studios that functioned as vertical integrated which meant that they produce film, distribute films, and they own theater chains. The 5 studios in this category were Paramount, MGM, 20th Century Fox, Warner Bros, and RKO. Then we have the big little 3, which was composed of Columbia, Universal, and United Artist. They were called the big little 3 because these companies either distributed or made films but they did not on movie theaters, so they had a lot less power. The studio era was not only largely controlled big studio companies, but also by various amounts of expectations and assumptions about hoe movies should be made, what kinds of stars should be on different kinds of films, and a need to acknowledge the ordinary conventions of society …show more content…
While each major company shared similarities, the focus here will be on Fox’s individual personality and values during this period. Additionally this paper will look at the film Leave Her to Heaven, produced during this period, and analyzes is function in relation to values of the company and of social, political and contemporary issues of the
Sunset Boulevard directed by Billy Wilder in 1950 is based on how Norma Desmond, a huge Hollywood star, deals with her fall from fame. The film explores the fantasy world in which Norma is living in and the complex relationship between her and small time writer Joe Gillis, which leads to his death. Sunset Boulevard is seen as lifting the ‘face’ of the Hollywood Studio System to reveal the truth behind the organisation. During the time the film was released in the 1950s and 60s, audiences started to see the demise of Hollywood as cinema going began to decline and the fierce competition of television almost proved too much for the well established system. Throughout this essay I will discuss how Sunset Boulevard represents the Hollywood Studio System, as well as exploring post war literature giving reasons as to why the system began to crumble.
There are many adaptations and interpretations on how the English arrived to the Americas and established their colonies. The 2005 film “New World”, written and directed by Terrance Malick, is a film based off the English settlers and how they settled in the Americas in 1607, and the forbidden relationship between John Smith and Pocahontas. Although the film highly exaggerates on some scenes in order to make the history seem more interesting, the film still holds most historical accuracy and is an enjoyable film.
The Revolutionary war, sparked by the colonist’s anger towards taxation without representation, was a conflict between the United States and its mother country Great Britain. This event had been considered the most significant event in the American history. It separated the thirteen colonies from the tyrannical ruling of King George. The revolutionary war was not a big war, “The military conflict was, by the standards of later wars, a relatively modest one. Battle deaths on the American side totaled fewer than 5,000”1. However, the war proved that the thirteen colonies were capable of defeating the powerful Great Britain. Over the years there were many Hollywood films made based on the revolutionary war, 1776, Revolution, Johnny Tremain, and The Patriot. But, no movie has stirred up as much controversy as the Mel Gibbson movie The Patriot. The patriot is very entertaining but it is historically inaccurate. Too much Hollywood “spices” was added to the movie for viewing pleasures.
Nichols, John. ""Counbtering Censorship: Edgar Dale and the Film appreciation movement (critical essay)."." Cinema Jouranl. Fall 2006.
After four hard years of fighting, Canadians celebrated the end of the Great War. Many returned to the country early in 1919, only to be brought down by the lack of employment and other disappointments. However, slowly, good times returned back to Canada, as the country ushered into a new era known as the “Roaring Twenties”. Many Canadians participated in the good life as the wealthy, as well as average families had more money to spend. Economic prosperity and technological advances brought Canadians pleasure to their lives. Canadians tuned in to their radios, used the automobile, cheered for their home sports teams, followed new fashion trends, listened to the same music and did the same dances. In addition, the 1920s marked the growth of movies as Canadians packed theatres to watch their favourite stars. The 1920s were one of the most important and revolutionary times for the film industry.
The roaring twenties would be nothing without the roar of the MGM Lion. “If Hollywood had no other studio than Metro-Goldwyn-Mayer, the town still would have been the movie capital of the world” (Fricke para 1). MGM enchanted audiences with its high-budgeted films and glamorous list of stars (Hanson para 1). Three failing movie companies came together in 1924 in hopes to make it big in the motion picture industry, and it did (Fricke para 3). Metro-Goldwyn-Mayer created spectacles of movies after its merging which made MGM one of the most prosperous motion picture companies in the 1920’s (Hanson para 2).
In 1962 MGM (Metro-Goldwyn Mayer Films) released “How The West Was Won”, projected in a movie theater with three panels that needed to be projected by three different movie projectors at the same time. In a time where the classic western genre was about to be extinct. This ambitious project filmed by three different directors ended in a huge success, and it made investors believe that the movie industry could compete with the TV.
Film makers use many historical events to spark up and idea for a movie. One historical event that is commonly used is war. One advantage a film maker has when using war as a movie plot is that there is already a lot of drama in war. This may seem like a good advantage for the film maker, however focusing on all of the drama of war leaves much of the actual info. When watching a war movie, you may feel like you have an understanding about the war, but when you really compare a war movie to an actual war you find that there is a lot of factual information left out. One may ask why would directors and film makers leave out the facts of war and focus on the drama? After reading The Faces of Battle by John Keegan and reviewing war movies such as Saving Private Ryan, and Pearl Harbor, one can clearly see what makes the Hollywood version of war different from real life war.
In fact, 1946 is one of Hollywood’s most successful years. This was due to the massive influx of people returning from World War II, that had ended in 1945. There was a shift from manufacturing items needed for the war towards common household items. During this time period, the Great Depression and wartime air were slowly fading out (Quart and Auster 17). “The film industry changed radically after World War II, and this change altered the style and content of the films made in Hollywood” (“Post-War Hollywood”). Filmmakers started entertaining the technique of using more color and sound in their films to attract more people. At the time, American films embodied the themes of victory and national triumph. Within a time span of two years, 1942-1944, Hollywood produced 440 films in total (Quart and Auster 17). Although there was a positive boom of Hollywood and films, there would be a time of decline that followed
Before the Second World War began Hollywood’s purpose lied within entertainment for the American people. After the war started, the main focus shifted to wartime propaganda. Film was used to display the war in a way that did not show its true colors—including the censorship of soldier causalities and other negative connotations that are a simple fact of war. There was even a time in which some actors became better known to America than politians. Through films, Hollywood began to make a statement of their anti-Nazi beliefs. They began to make motion pictures for American recruitment into the Army as well as many that supported the war effort, and intended to make other Americans more aware of the war’s effect on the United States, and how people can get involved. Many European countries banned these Hollywood films, as they began to affect not only America but many other countries that were involved in the war as well.
The 1930s was the beginning of the great film industry we have today. The 1930s (and some of the 1940s) was dubbed “The Golden Age of Hollywood”. This was the decade color and sound were introduced to film industry. Because of the Great Depression many families did not have any money and therefore wanted a cheap source of entertainment. Movies not only included a full length movie, but a cartoon, a newsreel and second movie called a “B-film”. This second film was not as good of quality as the main movie (A-film) and had lower quality. These films were allowed to experiment more with their topics than “A-films”. The prestigious films were expected to be about a topics that were popular and would then produce higher profits. The first drive-in
The Studio System Key point about the studio system could be: Despite being one of the biggest industries in the United States, indeed the World, the internal workings of the 'dream factory' that is Hollywood is little understood outside the business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930.
The ‘New Hollywood Cinema’ era came about from around the 1960’s when cinema and film making began to change. Big film studios were going out of their comfort zone to produce different, creative and artistic movies. At the time, it was all the public wanted to see. People were astonished at the way these films were put together, the narration, the editing, the shots, and everything in between. No more were the films in similar arrangement and structure. The ‘New Hollywood era’ took the classic Hollywood period and turned it around so that rules were broken and people left stunned.
During the course of this essay it is my intention to discuss the differences between Classical Hollywood and post-Classical Hollywood. Although these terms refer to theoretical movements of which they are not definitive it is my goal to show that they are applicable in a broad way to a cinema tradition that dominated Hollywood production between 1916 and 1960 and which also pervaded Western Mainstream Cinema (Classical Hollywood or Classic Narrative Cinema) and to the movement and changes that came about following this time period (Post-Classical or New Hollywood). I intend to do this by first analysing and defining aspects of Classical Hollywood and having done that, examining post classical at which time the relationship between them will become evident. It is my intention to reference films from both movements and also published texts relative to the subject matter. In order to illustrate the structures involved I will be writing about the subjects of genre and genre transformation, the representation of gender, postmodernism and the relationship between style, form and content.
The two decade period beginning in the late 1940s and concluding in the late 1960s represented the height in popularity for the Hollywood musical. With every major production proving to be box office gold, the level of critical approval was high establishing the Hollywood musical as a genre. Born with the coming of sound, the Hollywood movie musical derived from two sources: opera and operetta, brought over by European emigres, and the American tradition of vaudeville, the inspiration behind so many “backstage” musicals, the plots of which revolved around putting on a show. The interesting alliance between dream and reality in the musical gave directors, designers, and cinematographers the most creative scope within the commercial of Hollywood. Being able to experiment with elements like color, split-screen techniques, and surreal settings made the musical an important force in imaginative filmmaking, without it being attacked by cautious studio moguls. Fortunately, musicals could also easily bypass the censorious Hays Code, which was instigated in the 1930s as a moral guideline for film studios. Although guidelines like “ dances which suggest or represent sexual actions”, “dances intended to excite the emotional reaction of the audience”, and “costumes permitted to undue exposure” were condemned, musicals were full of “shocking” dances and scantily dressed women. Scantily dressed women and sexual innuendo almost went unnoticed by the censors as long as they remained within the seemingly harmless confines of the musical as if nothing immodest could happen in the context of the make believe world the family entertainment inhabited.