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Starbucks operations
Observations for starbucks
Observations about starbucks
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As I drive to Starbucks, small strikes of lightning strobe the sky, and rain pours down from overhead. Scattered showers had been occurring throughout the hour, and dark clouds covered the sky. The rain brought a mugginess to the already hot air, which was contrast to the previous week’s cold temperatures. It is a Monday night, around 7:30 pm, and the parking-lot is crowded with minimal parking available. The Starbucks is situated in a strip of stores, which includes a Great Clips, AT&T, and Penn Station. As I sprint through the rain from my truck, another is doing the same and follows me into the crowded Starbucks. As I stand in the doorway, wrapping up my umbrella, I see a small, cushioned chair that is available that is positioned in front of the door. After ordering a Pumpkin Spice Latte, I sit down. The room is quiet, and the only noise consisting of blenders and coffee tools. The rest of the store is filled with women and a single man. There is a group of girls getting tutored, an elderly pair of women talking over coffee, and many women working on laptops with headphones in. Sitting at the counter are two women, assumingly in their twenties, who are eagerly chatting while eating subs from Penn Station. …show more content…
The group of women who are already at the counter watch her until she hangs the phone up, then jumps out of their chairs and have a group hug, while squealing in excitement. After partaking in the group hug, the women sit down in the respective chairs, and the barista walks over to the newcomer, grabs her sandwich and takes a bite, then proceeds to say hello to her. Throughout the duration of my stay, the group continued chatting at a comparatively loud volume, and the barista joined in conversations between
For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee.
Ethnography: Starbucks, On-Campus The world comprise of different cultures and people each having unique features and attributes thus creating a cultural diversity. Understanding the people and the cultures requires a systematic study through ethnography. Ethnography helps researchers explore the cultural phenomena through observation from a point of view of intended discipline. Ideal ethnography entails involves a comprehensive study of a people with emphasis on the analysis on of the climate, terrain, and habitat accompanied by a brief history.
As she frantically in a hurry gets ready for work at the Editors Publishing INC. in New York City all she can think about is how horrific her day is going to be, and how she needed some coffee as soon as possible. Her routine is the same everyday: wake up early, make coffee, and get to work. The coffee machine seemed to be defective and that just
In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.
For example, I recognize people who came there most of the time with their uniforms like medical employees. In addition, a group of police officers came to the coffee shop to buy coffee. The officers are both male and female and they made conversation in group and they were laughing each other on the back side entrance. I saw few people who sit alone at the table and they are busy on their phone. I think, they were watching movies or just checking their emails. On the other side, more people sit in groups who are 2-4 people and discussing about their homework. There were many people who left the coffee shop when they couldn’t find a sitting. Additionally, there were many groups of people who stood together in the self-service area, in conversation about games with coffee in their hands.
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
As I arrived at the Starbucks, the restaurant was beginning to fill up with the students who had just finished class. The baristas were busy filling orders and worked to keep orders going out. As the number of people increased, the line grew in a pattern that was not discussed, but was understood. After receiving my coffee, I proceeded outside to continue my observations. I sat at a table that gave me a view of outside tables, inside the Starbucks to an extent, and Ring Road.
“Everyday millions of people get together at Starbucks. But it’s never just been about coffee,” my computer reads as I furiously click at the bottom right hand of the screen where the “Skip Ad” button will appear in nine seconds. “Everyday millions of people are annoyed at YouTube for adding advertisements before every video, because what I really want is another commercial break when I am trying to watch Jimmy Fallon’s monologue from last night,” I bitterly mutter to myself hopefully quiet enough for my coworkers not to hear me and think I am clinically insane. I don’t need to be known as the person that talks to herself while sitting at her cubicle.
50 to 75 students enter the cafeteria during the breakfast hour. They use ‘inside’ voices and engage in appropriate activities during the breakfast time. They are observed to ‘grab breakfast, find a seat, eat, chat, and finish homework’. The voice level seems to increase slightly as they exit breakfast, but it is remains at an acceptable level. Most students are responsible for picking up their trash and demonstrating overall correct interactions and behavior choices during this
As she gets her food she makes her way to the outside of the cafeteria and sits at a booth on the outside. She does not look up, as she just ate her food and was glued to the phone screen, no music, just probably checking social media do doing other tasks on her phone. People often did various of different actions while they were eating, but they all made the study relevant, they all sat where they were most comfortable. If they were with friends they were most likely to sit in the center, but if they were alone, they would sit on the outskirts of the lunchroom to try to
A cloudy afternoon led me to Sweet Espressions Coffee Shop right off of the square of Downtown Kirksville. The first thing I see are two lonely tables, and two lonely benches outside of the coffee shop. When I open the wooden door I am not flooded with the smell of coffee, as I would typically expect. In front of me was a clear walkway to the counter to order whatever I desired. The menu was full of goodies that any person could come to appreciate.
The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.
Coffee Hour gives every student an opportunity to build connections with someone who he or she might not approach in any other
According to the information from The World Café (2008), the process of Café conversation starts at small café-style tables with four to five people each. Individuals will switch to another table on each round of conversation which takes approximately 20-30 minutes. After completing the first round of conversation, one person will remain at the table and become the “host” for the explanation of the main ideas, themes and questions from the previous conversations. While the others, which carry key ideas, themes and questions to link and connect into their new conversations. Both table hosts and members are encouraged to write key ideas on the tablecloths. At the end of several rounds of conversation, discoveries will be shared in a whole group conversation.