Starbucks Observation Paper

For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment. My first visit took place on September 22nd, in the morning at around 7:30 am. In the morning, People seemed the most rushed. During this time: people sat down the least and most people were ordering just coffees a very small amount of people ordered food with their coffee. People seemed the least friendly and there was a significantly less amount of small talk between customers.

(At Starbucks, the employees who take orders and make coffee are known as Baristas). There was also a significant difference in demeanor of the Baristas in the morning. They seemed most focused in the earlier hours of the day, I also noticed that the baristas seem the most energetic during the morning rush. They get orders completed faster and do not talk amongst themselves like they do in the evenings. The Starbucks was the most crowded in the morning, the line of customers stretched to the door. Another observation that I made about the customers was that most of them seemed to be dressed in professional business attire most likely stopping for coffee before work. Women were mostly wearing work appropriate dresses or suits and most Men were wearing Suits or button downs and dress pants. I stayed at the Starbucks for about an hour and a half and saw only a handful of people in casual clothing. The morning was the most unique time that I observed,it being vastly different from both the mid-day and