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Coffee culture research essay
Coffee culture research essay
Sociological perspective on coffee
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I based my observation at the Starbucks at the Student Center. I chose here because I had the coffee house and Ring Road to observe. I sat at the tables outside the Starbucks, with my own coffee, facing Ring Road and started my observations. These decisions were influenced by the accessibility of the location since I do not have a way to travel elsewhere. As I arrived at the Starbucks, the restaurant was beginning to fill up with the students who had just finished class. The baristas were busy filling orders and worked to keep orders going out. As the number of people increased, the line grew in a pattern that was not discussed, but was understood. After receiving my coffee, I proceeded outside to continue my observations. I sat at a table that gave me a view of outside tables, inside the Starbucks to an extent, and Ring Road. The majority of people were wearing warm clothes, because even with the day being sunny, the wind made the day colder. The clothes ranged from casual jeans and jackets to slacks and dress shirts. The campus was in constant movement. Even during class time, people were still moving along Ring Road and in and out of the Starbucks. People were doing various tasks while walking: talking on the phone, talking to other people, and reading. Individuals were walking with food bought from …show more content…
If they were by themselves, they were using electronics, mostly laptops with headphones. They were not talking or interacting with the environment and kept to themselves. If they were with someone else, they would still use electronics. Phones were the most common and there was no use of a laptop, unless the group was using it. One single student was waiting for another to discuss housing arrangements for the following school year. While he was waiting he had headphones in and was using his phone. After his potential housemate came, he stayed away from the electronics to have his
For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
College Avenue in downtown State College divides Penn State’s campus (University Park) from the town. Walking down these sidewalks demonstrates the difference between these two with shops and restaurants on one side and classroom buildings, dormito...
It was a windy Saturday morning with temperatures well below freezing, and Chung relished these last moments of warmth inside the store before he'd have to venture out into the cold. Several thousand miles away from his old home in southern China, where temperatures fluctuated between hot and hotter, Chung still hadn't quite adjusted to Providence's bitter winters. That walk would be especially brisk today!
Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee.
My name is Ana Nicole Paz and I am a 16-year-old high school student. I read your memoir How Starbucks Saved My Life and can honestly say I thoroughly enjoyed the read. Even after losing your job, house, marriage, money, and learning you had a brain tumor, I loved the fact that you took an otherwise negative situation and turned it into a positive life experience that would make you the happiest man you could have ever dreamed to be by accepting a job at Starbucks. I also appreciated that you did not hide any of your thoughts in your memoir, but were rather very straightforward, even with the prejudices you held, and were quick to learn that they were unwarranted to move forward from such ignorance.
The building labeled B appears to be the main building for courses at Local Community College. Students walk in and out of the building all day and stop only to enter a classroom or buy food from the vending machines which fill one corner of the building’s long hallway. Often, students sit on the chairs that line the walls while waiting for a class to start, but for now the hallway is nearly empty and waiting for the ambush of students.
I observed two different shifts to see if there is any variation throughout the day. I decided to compare my shift that I have at seven to ten in the morning to my four to seven evening shift. As for my other two places of observation, I decided to observe the Red Line from Loyola to Chicago which most students get off at to get to the downtown campus. I chose this to see how students integrate with the public. Also, the Red Line is filled with many types of individuals thus creating a true representation of Chicago.
In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.
“Starbucks was named after Starbuck, first mate of the whaleship Pequod in Herman Melville’s Moby Dick…Starbuck was pluralized for ease of use” (Burks, 2009, p. 1). Now President, Chairman, and Chief Executive Officer, Howard Schultz formed Starbucks Corporation in 1987 after purchasing the name Starbucks, six stores and a roasting plant from previous owners, Jerry Baldwin and Gordon Bowker (Burks, 2009). Starbucks operates under a successful value chain management strategy. Their value chain encompasses a systematic approach to the way business is done. Robbins and Coulter (2012) point out, “A good value chain involves a sequence of participants working together as a team, each adding some component of value” (p. 520). Starbucks continually reviews every aspect of their business; from the organizational culture to values and ethics to strategy, planning and operations, management control and finally human resources and performance management, searching for those items that don’t contribute to the “Starbucks experience” which is what makes the Starbucks Corporation a successful business model.
My research location is one of the most popular coffee shop in the city which is Starbucks that located at California and Sprues street in San Francisco. I am interested in this topics because it controls my attention to keep watch what others are doing and what is going on near me. This topic has a potential sociological significant because coffee shop is one of the most popular places that many people want to go. Starbucks is a famous coffee shop in the United States that has many customers. The, majority of customers were students who carrying bags, holding lap tops and books as well as a big number of Sutter Health Hospital employees who wear their uniforms and looking in their break time. Also there were a group of police officers who
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
A company's understanding and use of organizational behavior concepts can make or break it. Just as important, if a company ignores these same concepts, it can easily spell disaster.
Seven thirty in the morning, confused, and gazing at my first experience of college I had no idea what this semester would have in store for me. Within the second story of Vawter Hall about fifty to a hundred students are crowding the hall awaiting the arrival of their professors. I was no different; unlike these other chatty energetic individuals I was alone, and desperate to get this first day over with. At eight o’clock bells chime through the building and the students have now dwindled down to those who I will later come to know as classmates and those few who had overslept on the first day. Eight fifteen, the little crowd starts to stir; the professor has still yet to arrive. Around eight twenty a woman with short cut hair arrives in a hurried manner, clearly upset to have arrived after her students. However, to her surprise, and those of her students, the door was
After finally parking about a football field’s length from the entrance of the market, I made my way, in the heat of the day, to the front doors. On my way, my back began to sweat, and by the time I got inside, I could feel a cold liquid running down my back as a result of the blasting cool, crisp air. The temperature contrast was astonishing on either side of the doorway. I continued to walk in the same direction in the store while cold impulses rose through my back. I made my way from front to back about four times when I decided to sit down in the coffee and breakfast lounge. That’s when I took out my notepad and recalled what I had witnessed during my stroll about the isles.
The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.