Essay On Coffee Culture

Culture of coffee

In tenth century, Ethiopia had been discovered presence of coffee by Khaldi, a goat herder. Ethiopia is in sub-Saharan Africa, bordered on the west by the Sudan. “Coffee travelled to Turkeythrough the Arabian Peninsula (Yemen) and arrived in the European continent following Venetian trade merchants.” (Siti Nurbaya Adul Rahman, 2010) Whereby coffee house is invented by Franz Georg Kolschitzky when Vienna was invaded by the Turkish army and left many bags of coffee behind when they fled the city. Franz Georg Kolschitzky claimed that coffee is the spoils of war, he recognized the value in the coffee bean. He had the idea of filtering coffee, softening the brew with milk and sugar so opened a coffee house. In 1969, coffee plant had been propagated to Malaysia (known as Malaya). “Until the mid 1890’s, the major estate crop in Malaya was coffee but at that time the world price for coffee plummeted. Beginning in 1896, rubber was planted extensively, and the cultivation of that product quickly became major concern of estates” (Wilson, P.J.1967).

“Coffee drinking culture, especially the culture of drinking local coffee every day, has been present in Malaysia for many years. However, western trends in coffee drinking culture, due to the influence of foreign residents that live and work in Malaysia, were less well established in Malaysia in 2012. However, with the growing number of cafés in Malaysia, consumers are slowly indicating more sophisticated demand with regard to the quality of coffee” (Euromonitor International, 2013). Whereby we can aware Malaysia also has a strong coffee culture and this is different with western country, Malaysians have drinking coffee culture for a long time. For, example, Malaysians enjoying...

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...n Tea Leaf, Dôme, San Francisco and Espressamente illy (World Heritage, 2012). People are seeking a comfortable place with air-conditional having their coffee. "People increasingly need a space - a 'third space' - that's between home and office," said Mr Joachim Leong, a barrister-turned-barista who founded the Cafe Hop venture (Carolyn Hong, 2014). The branded coffee shop provide high quality of coffee beans, taste is consistency, good reputation, good environment and friendly staff. Besides standardize coffee house like Starbuck the system is consistency like the design of environment and the skill to cook the coffee so that when people going travel which can guarantee the taste to the consumers. Whereby there are different perceptions between older generations and younger generations, older generations more thrifty, younger generations more enjoy their lifestyle.