Social Media Presence Of Wendy's

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How Effective is The Social Media Presence of Wendy’s? Kyle Pryor Colorado Technical University Research Review “65% of online adults use social media” (Cockburn). Through my research I found that in the past decade the use of social media has exponentially grown (see graphic 1). This growth emphasizes the importance of the utilization of social media that companies need to have in order to grow their business. For companies this move needs to be a top priority for several reasons; In the past decade the percentage of adults that use social media has jumped almost 70%. That is a significant change in how people get their information, a change that companies must address. Another reason is that social media doesn’t have to …show more content…

This meaning that if a company can post something attractive, then this post will be shared from a person, to their friends, to friends of friends and so on. This creates a new environment for companies to work in. While certain mediums of communication are dying such as print and radio, social media is just beginning, a veritable ‘wild west’ if you will. The biggest difference between these old and new methods of communication is this; social media is effective at reaching multiple audiences. With radio and print, there is a specific audience, most teens don’t read newspapers and listen to their own music. Social media alleviates these barriers by being able to put in ads or recommendations for certain companies, then letting the user choose whether or not this is a good choice thereby streamlining the guess and check process. These are the main reasons I have found that companies need to focus on utilizing social …show more content…

Wendy’s seems to utilize all of these accounts frequently, but the Twitter account seems to be the most popular account in recent news for being” sassy” with responses to customers. Wendy’s seems to be very effective at reaching out to customers in a quick manner as well as putting up content frequently. According to Cockburn (⁋ 1) this is a key feature for any business using social media. This keeps things interesting and generates more content for users to

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