Social Media Marketing

3.Findings

3.1 Benefits of social media marketing on the market and its affects on the businesses

3.1.1 The increasing exposure effect of social media marketing on the businesses

Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users, social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or LinkedIn reflects the importance of the role of social media marketing in the way businesses communicate with their audiences. In fact, 45 per cent also expressed their belief that social media investment contributes to an increase in acquiring new business or retaining current business.” Although traditional media has been an important element in marketing, the facts that, social media marketing creates more exposure, costs lesser and has more measurable effects than traditional media marketing.All of these makes social media marketing more preferable by the firms. Hence, it can be shown from the above that marketing strategies via social media is more efficient rather than traditional media to create or retain businesses. Most companies find a balance and integrate traditional and social media to maximize exposure and opportunities. Apart from increasing exposure of businesses, social media marketing also increase brand awareness with clients and customers and improved communication with them.For instance in the “Ten Business Benefits of Social...

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...nt and because of the fact that it is also open to critism sharing post process must be done relavently and carefully.Secondly, specifying companies’ target group is one of the essential part of social media marketing.Thirdly, since the traditional marketing ways likewise renting a billboard or paying lots of money for Tv adds, costs too much, inexpensive social media marketing steps forward for companies also according to the numbers social media makes more influence on consumer than traditional media does.

Finally although the exposure of social media is more bigger than traditional media does the future predictions states that social media’s “free benefits” will come its the end.Marketers will tend to be more interest about blogging, LinkedIn and Google+.As a result,growing opportunities will continue to influence the attention of costumers over the next decade.