The Importance Of Social Media Marketing Strategy

Marketing is rapidly evolving and it has become crucial for businesses to join the digital marketing bandwagon. It is now imperative for organisations to seamlessly mesh their social media strategy with traditional marketing strategy.

While the traditional methods of marketing keeps the consumers informed, marketing on social media takes it a step further by keeping the consumers engaged.

The organisation's social media marketing strategy shouldn't be an isolated part of the marketing strategy instead it should be linked with organisation's broader marketing plan (Barker et al., 2012). The social media marketing strategy should be in line with the organisation’s core goals.

BreadTalk® Group Limited, founded in 2000 has become a distinctive household brand owner that has established its mark in the food

Corporate blogs are usually used as the public interface to the company. This personal touch which is used a tool of customer support, PR/Media announcements and generally a way to get messages through to the targeted audience in a more personal manner. The common types of corporate blogs are Executive Blogs, Employee Blogs and Newsletter Blogs like those used by Yahoo! And Google covers the company’s news and product information.

Social media analysis tools makes it easier for marketers to listen, track and measure what is shared on these social media platforms. This in turn will help the organisation improve their products and services so that they align with customers’ needs. Thanks to the social media analytics and metrics available, the effectiveness of social media of on the organisation’s marketing strategy can be measured and evaluated easily.

Social media is not just effective in influencing consumers’ purchasing decision but it also greatly assists in post-purchase evaluations and has the power to transform the consumers’ behaviour, opinions and attitudes of the target market (Evans,