Essay On Advantages And Disadvantages Of Social Media

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The processes of globalisation and technological change is determined by the accelerated pace of life and growing importance of the information. Also, it relies on traditional marketing tools, and the investments of the new e-marketing solutions. In order to stay competitive in the market need to develop new ways of interacting with the customers and ensuring their loyalty. Social network marketing is becoming a more important part of creating marketing campaigns. Moreover, there is an increasing number of organizations implementing social networking, as a marketing solution. The aim of this report is to analyse the businesses using social media as a tool. Also, in this report various theories and statistical information from a variety of sources will be analysed and evaluated how to ascertain efficiently they are used, what benefit businesses receive using social media as a marketing tool, and what are the advantages and disadvantages of the social media marketing.
According to (kaskas), marketing is the action or business promotion and selling of products or services, including market research and advertising. To simplify the definition is the communication between business-to-business (B2B) …show more content…

It helps the organisation to grow and prosper, creates relationships and fortifies the value of organisations. Moreover, it supports a company to coordinate their marketing communication and deliver a clear, consistent, credible and competitive message about the organisation and their products (kaskas,metai). Also, it allows to connect and provides customer orientation (kaskas,metai). However, the changes in the organisational environment, along with technological innovation, increase consumer complexity and changes in marketing communications practices

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