Snapchat Essay

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Trust Yourself Not The Media “You may have heard about snapchat”. It is a mobile app that is used to send a picture or video message that disappears after 1 - 10 seconds. “Snapchat combines the best of social networks, magazines and television in” its feature called discover. Discover is made of articles and videos from popular networks such as CNN and Cosmopolitan. Throughout snapchat the art of persuasion and argumentative discourse are present; however the two differ in subject, speaker and purpose. Snapchat and their platforms use subject to control what is presented to the users. Making good or bad comments about a particular good or service can persuade users toward one and not the other. “You'll never read anything negative about an advertiser in the editorial pages of a magazine” and vice versa. Because most fashion magazines receive most of their income from advertisers. Their goal is to persuade others toward that product rather than away. Sometimes what …show more content…

Many beauty magazines chose products to feature for the month. But “Just because a product is is featured in a magazine doesn't necessarily mean the editor has tested it or even likes it”. Most products that are featured in magazines are chosen based on the packaging or a recent trend. Although, the consumer is led to believe this product earned it's place in the magazine and is persuaded to get their hands on it the first chance they get. In contrast, tdhis persuades more than just the consumer. Magazines such as Cosmopolitan have the power to control consumers and the beauty market. “Magazines are about what is new not what is ‘the best’”. This has changed the mindset of the consumer. Whenever the new model comes out they waste no time investing in it. This boosts their ego and makes them feel superior to others with the old model. Magazines are responsible for this new mindset that pretty and new is what's

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