Since Snapchat was created in 2013, the application continues to flourish year after year. Today, the company is worth around 20 billion dollars and has 7 billion video views each day. This makes Snapchat the fastest growing social network for millennials. Snapchat stands at a large advantage in the social media field, because publishers desire to bring their content to places where their content will be viewed the most. In Kurt Wagner’s exclusive Recode interview with Evan Spiegel, he summed up his interview by saying, “It's Evan Spiegel's world — we're all just snapping in it” (Wagner, 1). Throughout this interview Spiegel continuously expresses that he is not building the next Facebook or Twitter. Rather, he is working towards creating …show more content…
In 2014 Spiegel told Recode that, "It’s about building something with feelings. Desktop computers were about work. This thing in your hand or in your pocket, you want it to feel fun and friendly and comfortable" (Wagner,1). This is important to analyze in terms of new gathering because of how accessible and entertaining this makes viewing and interacting with news to its users. Snapchat offers news in a way that is different from traditional news platforms. While many applications or television shows give the news directly, Snapchat’s news is interactive. The key part of Snapchat news is the visuals and videos that users are able to tap and scroll through. This makes news gathering not only interesting, but exciting and fun for its users. It is evolutionary in social media, because it allows users who may not interact with any news at all, gather news in a whole different …show more content…
Snapchat is revolutionizing the workforce and creating new jobs in different areas of media. After the introduction of Discover, companies have began to invest in a new section of staff to work for their Snapchat team. These new employees are hired to build and increase each company's Snapchat presence. For example, the female-focused pop-culture news source called Refinery29,has employed 10 new hires to work specifically on the Discover channel (Flynn, 1). Other examples include, The Wall Street Journal, whose company has created a five-person team, along with Fusion that now has 10 Snapchat employees on staff. In order for a company to thrive on Discover, there needs to be a team behind the large commitment. This is because news sources need to reformat their content precisely for Snapchat in order to present their photos and videos vertically. Along with the format of the content, the actual information has to be specific to Snapchat because of the fact that the platform includes more visuals and video clips than traditional news. Discover has and continues to revolutionize the world of news as new jobs in the media industry are introduced and dedicated to creating content for Snapchat. Two years ago, it was unthinkable to imagine news having jobs specific to strategizing and creating Snapchat content (Flynn,
In conclusion, Evan Spiegel is one of the youngest, most successful people of our generation. Snapchat will only continue to grow as it adds new features to the application every so often. As a result of that, Spiegel’s net worth will continue to grow along with the number of installations of
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and enabled us to reach incredible heights, at the cost of our time. Some researchers indicate that one can decide what face to show to the world, while positioning self for success through the personal branding
The news media and social media affect and influence the political world. The political arena can now be easily accessed through every citizen’s smartphone screens and tablet screens. For instance, Barack Obama became the country’s most Instagrammer-in-Chief (Carr). Obama utilized social media to promote his climate agenda while on his trip to Alaska. He would snap pictures of the landscape and share the pictures on his social media accounts which earned him more than thousands of likes. The media and its political connections play a huge scene in this topic of influence. Since the election of 2008, Obama utilized Facebook to connect with the public (Carr). This year’s 2016 Presidential candidates have been using social media to connect with the public. The media interprets and impact discussions made by the public and its candidates, as well as polling and voting. Obama has paved the path since 2008 in using social media to connect with the public, and Obama has been a pacesetting in this year’s presidential candidates. For example, Senator Ted Cruz often appears on Periscope, Marco Rubio snap videos and pictures on Snapchat at stops along his
Snapchat is an application where you can take pictures and add comments to it almost like a text message. Snapchat has been a hit for kids because it allows kids to speak freely without a permanent record with the individual or group of individuals they wish to speak with. It puts people in control of the message and delivery, and allows them to do so without the watchful eyes of everyone within their social network. Snapchat’s emergence has made it a key social network and sharing application and that has rapidly diminished the importance of Instagram and Facebook, which owns Instagram. Facebook has made attempts at duplicating Snapchat by adding similar features such as Instagram direct. Instagram direct is where users can send private photos to one or more friends. These attempts were popular at first but users quickly recognized Snapchat as the application to still have. Recently, Facebook tendered Snapchat a three billion dollar buyout. Evan Spiegel and Bobby Murphy, Snapchat’s 23 and 25 year old co-founders and chief executives, said in 2013 that they are reportedly waiting until early 2014 to consider offers. The question is, should Snapchat take the money and run with the offer? By means of business tools and techniques, a recommendation will be put forth to answer the question of whether Snapchat should accept Facebook’s offer.
Mark Benioff of Salesforce.com once said, "The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work."
Snap Inc. is a self-described camera company that is most widely known for the popular phone application Snapchat and its first venture into hardware with the Spectacles. Its mission is to enhance the way that people live and communicate with one another. To be able to accomplish this mission, Snap Inc. provides products that enable people to connect, learn and share in each other’s experiences. Their products also allow a diverse group of people from all around the world to freely express themselves. Snap Inc. seeks to redefine the role of the camera in society by embedding human and social value into a current technology that is widely available around the world.
A unique feature of snapchat is that a user can see the usernames of every person who views their story. This feature can be extremely beneficial for a marketer because they can see exactly who is receiving their message. Snapchat also has a more personal interface than other social networking sites. For instance, the majority of Facebook users do not view every single post on their news feed, but Snapchat users often view every single story. Huge companies like Burger King and the NBA already use snapchat for business promotion.
With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more difficult. There is a general level of annoyance among users, to the point where many users are using VPN to go back to the old version. Despite Snapchat’s PR team recent statement claiming they understand the disdain towards the new layout and hope that users will adapt well, the
SnapChat is my favorite mobile app because it is the disparity of society’s norms. Whereas Instagram and Facebook’s constantly
"Journalists and Social Media | The Changing Newsroom." The Changing Newsroom | New Media. Enduring Values. Web. 05 Dec. 2010. .
Social Media is fast and endless, some other Apps like Instagram, Youtube, Tumblr, and Reddit ,again this is just a short list of where people are deciding to get their news stories from. “News plays a varying role across the social networking sites studied.Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases”(Pew
Inspired to write as an adolescent and influence as by the creative visuals of Social Media, I have found myself interested in building a successful career in communications and interactive media. I am a multi-talented professional with a variety of experiences as well as demonstrating knowledge in office practices and procedures. 100% innovative and creative with strong leadership qualities; with a background in Marketing, Social Media, Communications, Customer Relations, Journalism, Media, Office Coordinating and Management. As an undergraduate studying communication arts at Cheyney University of Pennsylvania, I have gained a variety of experience that I have utilized daily in my current positions as a sub-contractor for the Department of
The simple features and lack of attention in which it commands may be the major reason for my use. I have had Snapchat since my senior year of high school, about five years. For me that is the longest I have ever used a social media site consistently on a daily basis. Snapchat allows the user to send pictures and videos that only last for one to ten seconds depending on the user’s preference. Snapchat has progressed over the years adding and updating their features. Features such as, Story, face filters that over the past year have become multimodal allowing users to chat through instant message, calling or