In a Kia Niro youtube advertisement, Melissa McCarthy is on a journey to help save the environment. She later realizes that saving the planet is not as easy as she thought. However, with the Kia Niro she is able to drive like an “eco-warrior” without physically getting hurt. The advertisement begins with Melissa driving a Kia Niro when all of a sudden she gets a bluetooth call sending her to save the whales. While driving her boat, a whale jumps out from the water and hits McCarthy’s boat causing her to be thrown into the air until she hits a ship. Second, she is hugging and kissing a tree with a sign saying “save the trees,” unfortunately a man with a chain saw cuts the tree causing McCarthy to be thrown off a cliff. Later, she is seen putting a “save the ice caps” sign in an ice floe which causes the floe to collapse and McCarthy is seen tumbling through the crack. …show more content…
The final call she gets is to help save the rhinos, but before being able to put down her sign a furious rhino chases her and hooks his horn on to her backpack.
This advertisement is an example of a slippery slope fallacy. A slippery slope fallacy is a continuum of events that keeps occurring without being stopped (Halpern, 2014). It is a continuous cycle of McCarthy trying to do a good deed by helping to save the environment, however, she always ends up getting hurt. Nonetheless, it ends with the Kia Niro having “over 40 MPG” which is a “smarter kind of crossover” meaning it is fuel efficiently. In addition, it is also an example of a testimonial fallacy. This fallacy is when a respected movie star endorses a belief or product and makes a conclusion from the information given (Halpern, 2014). For instances, Melissa McCarthy is a well known actress who is endorsing the product by using humor. Also, supporting a cause she believes in, which is saving the environment by driving the Kia
Niro. In an article by Tauriq Moosa (2013), he argues that there are contemplating arguments for both pros and cons of gun control. Moosa argues that without guns individuals would be allowed to express themselves with free speech without feeling like someone will come after them for their response. Moosa expresses that guns can “aid a powerful state in taking more liberty” (Moosa, 2013). He also argues that by having a gun an individual will be able to protect themselves from a “violent world” (Moosa, 2013). However, Moosa explains that if you ban all guns anyone can become a criminal simply by just having a gun even if you are innocent. The problem that Moosa discusses is who should and should not own a gun. He includes how a discussion about gun control should happen so that we could finally achieve a goal. This is an example of a sound argument. A sound argument is one in which a conclusion is supported by reasons or premises (Halpern, 2014). Moosa comes to the conclusion that there should be a debate about gun controls so that we have a “world with less violence” and “fewer innocent people” dying which is supported by his premises of having more freedom of speech without guns, individuals having more liberty, and guns can help protect oneself (Moosa, 2013). A counterargument is when an argument “state reasons that support a particular conclusion,” however it still supports the indicated conclusion (Halpern, 2014, p.238). The counterargument here is that if guns are banned anyone can become a criminal. A qualifier is a “constraint or restriction on the conclusion” (Halpern, 2014, p.238). It is valid only when we finally decide to have a debate about gun control.
Audi’s car commercial, “Green Police,” premiered during Super Bowl XLIV in 2010. The chaos begins in the opening ten seconds of the commercial. A man is at the register purchasing groceries. Before bagging his items, the cashier asks the man what type of grocery bag he wanted by asking, “Paper or plastic?” The customer responds by saying, “Plastic!” As soon as the man responds to the cashier question, he is immediately arrested by the “green police.” While arresting the man, the policeman says, “You picked the wrong day to mess with the ecosystem pla...
This commercial was made by the car company, Prius, that prides itself as being the first eco-friendly car in early 2008. It advertises the toyota prius as a new innovation that helps the earth unlike other cars. It’s geared towards people who drive or will be driving, or basically anyone that cares about their environment. It wasn’t until the early 2000’s when everyone started becoming aware of global warming and the effects of pollution on earth. Therefore, this ad was created to advertise another step in conserving the earth using modern technology. Its goal is to get people to feel sympathy and buy a prius in order to save the earth.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
This commercial can be found on YouTube and is aired on numerous T.V. channels including KITV 4. The actress in the first commercial is a junior at Mililani High School. This add targets the teenage audience because the campaign has found that consumption of sugary drinks in Hawaii is highest among teens ("Rethink", par.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Advertisements show up everywhere in our lives. Whether you’re on the computer, watching TV, driving down the road, or reading propaganda you are observing advertisements. They are constantly altering our opinions and they do this with three simple tactics. Ethos, logos, and pathos, people have been using the rhetoric system from 1,000 years ago, literally because the rhetoric approach was created by Aristotle. It has with stood the test of time and is still the best tactic to convince people to do something. That advertising and marketing uses rhetoric and is pretty successful. I will be analyzing Ram’s “God made a Farmer” commercial and explain how each aspect of rhetoric was used and what was so effective about this commercial.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
While trying to save the trees, Melissa Mccarthy hangs a paper sign in the middle of the woods with the phrase, “save the trees” (). Later in the commercial, Melissa tries to save the whales by going into the ocean on five boats. Each of these methods to try to save wildlife are actually harmful. When Melissa used paper to make her sign she went against her argument and she placed the sign in an area it would not be seen. Boats can be harmful to the whales environment, yet Melissa used multiple boats to try to save the whales. Both of these are examples of Non- sequitur because the claims do not logically connect to the actions. At the end of the commercial, a voice claims that it is easy to save our environment by driving the Kia Niro. While the Kia Niro may help to reduce some of the harm to our environment, the car still lets out exhaust. The only way to completely prevent harm to our environment is to stop driving cars. This is known as equivocation due to the claim’s half truth. Although the commercial never makes this direct claim, it is implied that you either drive a Kia Niro or you are not a hero. Lastly, the wildlife that needs to be saved in the commercial is not affected by cars. A faulty analogy is used when the commercial claims that by driving the Kia Niro you will be able to help save these parts of wildlife, but those parts of wildlife are not affected by cars. In order to make the commercial more appealing to the audience, Kia used multiple
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
The 2017 Super Bowl Kia advertisement, featuring Melissa Mccarthy, is a rather silly and absurd commercial. The advertisement uses a running gag and irony for its humour. In the advertisement, we see the main character, Melissa Mccarthy, as she takes on a role of a nature activist. Her job is to protect and conserve nature, whether it would be saving animals or preventing the ice caps from melting. However, there is a running gag in every job she is assigned to. These gags usually results in Mrs. Mccarthy making a fool of herself while being severely injured in the process. One scene in particular made me laugh. In this scene, we see Mrs. Mccarthy as she attempts to save the whales. Her expressions show excitement and confidence, as the song
She developed a fun, informative, and engaging video on such a serious topic. She did this by making a cartoon movie that illustrates how the companies are manipulating consumer decisions. She is also the narrator of the movie, which shows viewers how passionate she is about the epidemic of waste. Additionally, she supports her claims with research and her own personal experience. When watching the video, it immediately pulled me in and told me what I needed to know; it is both engaging and educational.
Define fallacy. Give an example of a bandwagon fallacy, either/or fallacy, and hasty generalization fallacy. Fallacy, as it relates to small group communication typically involves a misunderstanding or faulty logic, causing people to agree with, or believe something that is not true. This is often seen both in professional and personal interactions with others. The bandwagon fallacy, either/or fallacy, and hasty generalization fallacy are very good examples of common fallacies.
Nature is Speaking with the voice of Julia Roberts is a powerful message to the public about conserving our resources and taking care of the environment. The main message tells us that humans will die, nature will stay. I believe the message of the video is very empowering and important. It is very important to let humans know that we have limited resources and need to conserve them to the best we can to bert-care for our beautiful planet. The video was effective to the public with the synced images of nature, eerie music, and a powerful voice of Julia