Six Principles Of Persuasion

In my opinion, persuasion is the process of presenting your main idea to an audience and getting that audience to accept that idea as truth. Social psychologist Robert Cialdini penned these six principles of persuasion that are tools in helping you to move your audience closer toward accepting your idea or thought; the principles are Reciprocity, Scarcity, Authority, Commitment & Consistency, Consensus, and Liking (McLean, 2010, p. 538-540). In this essay, I will provide definitions for each principle of persuasion. Also, I will provide a situation where I was tasked with persuading someone at work to do something that I needed help with. Lastly, I will evaluate my application of the six principles of persuasion.
Definitions
Reciprocity is

In terms of persuasion, scarcity is a tool that can communicate to an audience what they gain but also what they lose. In my opinion, it gives the audience information and more control to make an informed and effective decision (McLean, 2010, p. 538-539).
Authority is the principle by which credibility is presented along with your main idea. Examples of authority may include using statistical data to support your idea or even quoting an expert on the subject of your idea. Authority adds validity to a persuasive argument (McLean, 2010, p.

Often, actors fight against the staging or movement direction they are given; actors must be able to justify movement within their own mind in order to perform it authentically. Theater directors must be mindful of both the picturization of a moment and its sincerity; bridging the two can be a difficult task. Nevertheless, it is my job to honor the actor's instincts and create an eye-pleasing visual moment. Approaching this dilemma, I always start