Situational Analysis 6.4

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CH6
6.1 When conducting a situational analysis, which of the four factors discussed is most critical: the occasion, the organizational culture, the environment, or the time allotted?

The occasion is the most critical.
The occasion is the purpose and context of the presentation.
Purpose: Audience expectations about the presentation’s goals.
A speaker who doesn’t consider audience expectations about the purpose is likely to fail. It will not only fail to achieve the goal, but even cause a reaction. If the purpose is not clear, it is best not to give a presentation, let alone to consider other factors.
Context: Involves what happens before and after your presentation.
After considering the purpose, the second is to think about the context.

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