Simplyhealth's Marketing Campaign

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Marketing a charity isn’t an easy job.What you are bringing out to the world is not a product or a service, but an idea, an initiative or just a thought.

Using a perfect blend of diverse digital techniques, thus becomes essential to make charity marketing a success.

While many charities struggle in pulling off a digital marketing campaign with flying colours, there are some that inspire us with their thoughtful campaigns. Here are 10 charity campaigns in UK which sensitized people across the world towards their initiative.

# 1) 1 like = £1 campaign by Simplyhealth

Image source: www.fundraising.co.uk

Simplyhealth is a private health insurance company helping Heart Research UK with funds for research of heart diseases. For each ‘Like’ …show more content…

Through local experiences the society fond whole new audiences by tailoring their message and serving them with a more personalised experience.

What to learn: The key takeaway here is that if you are not gaining national traction, use social media to engage regional branches and supporters.

#8) Multi channel campaign by Cats Protection

Source: www.mcmnet.co.uk

Cats Protection has its supporters spanning almost all ages and interests .It was important to make their campaign multi-channel in nature. While promoting this year’s National Cat Awards, the charity came up with the idea of live updates through social platforms and they in fact got trending on Twitter.

What to learn: The lesson here is to realise how multi digital channels can be used to increase the reach of content.

#9) App marketing by British Red Cross Society

Source: www.hallaminternet.com

The British Red Cross came up with an app for first aiders, which shows how to rescue and care for people who need immediate first aid. Till date the app has crossed a million downloads over various app

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