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Service quality in the food and beverage industry
Total quality management in the hospitality industry
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Recommended: Service quality in the food and beverage industry
Chapter 4
4.0 DATA ANALYSIS
4.1 INTRODUCTION
The research has been carried out using the research method discuss in chapter 3 methodology. The research method is interviewing the manager of the fine dining restaurant to find out how is service quality used in the restaurant and what are the point of view of the restaurant manager. The data show how restaurant manager deal with the delivery of service quality, all the data has been manually transcribed by the researcher and arrange what the manager think about service quality, why customer value is very important in the any business.
4.2 ZAIKA INDIAN RESTAURANT MANCHESTER
INTRODUCTION (voice, 1) The name Zaika translates quite literally as "Sense of Taste" and this is the ethos behind the innovative menu with an emphasis on refined yet creative Indian cuisine. The modern Indian food at Zaika is always imaginatively presented & delicately spiced. The menu incorporates both traditional classic flavors and original dishes that apply eastern flavors with a western twist. Here contemporary Indian cuisine meets city chic and Zaika can be convinced of its spot amongst the North West’s elite restaurants. This ultra-glamorous venue combines an atmosphere of character and exclusivity from the minute you step indoors.
ANALYSIS The Zaika
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The anticipation of the customer always must be adjoined and the staff must always put in effort to give an excellent service, the outcome will be happier customers brings more job turnover and make the staff feel happy. Service quality is professional and personal at the same time it crosses a whole facial expression from time keeping with the appearance of the restaurant, product knows about the staff and the physical surroundings of what customers experience when they tread through the
High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation
One quality that is involved in a restaurant is the atmosphere and the positive energy it gives off. Considering the Western theme, they have the restaurant well decorated from the entrance, to the place where you sit. The walls are painted with tumbleweeds on them, with great lighting that allows you to see, and not go blind. The plates and silverware are very nice, as is the food that goes into them.
One key design principle of this establishment was of a casual sit-in dining restaurant opposed to being seated with a server and menus, a person must order from the front. This cuts down on the time it takes a family to wait, settle in, wait, and then order off or a menu. Also the restaurant is spacious and has a lot of seating allowing for a rush of people with no problem. Another key design that governed that effectiveness of this process what the way the kitchen was mostly exposed and in the front. If you were sitting close to the front you could watch your food be prepared. I’m sure the cooks feel the extra pressure being under the watchful eye of the people whom the food belongs to. Another design principle that governs the effectiveness of the process in Jason’s Deli is the menu itself. The menu is pretty diverse but the one common denominator is that the food is recognized as healthy and made from the freshest ingredients possible. Finally I would add the self-servicing drink station is another key design principle because this cuts down on the time it take to wait for a waitress for a drink refill (if this were a formal restaurant).
Dave Thomas an American restaurateur and a philanthropist once said, “It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.” (thomas). Everyone can agree on Dave Thomas, but I have a couple more criteria to add to his idea of a great successful restaurant. If I go out to eat I might as well pick a place that, though may be expensive, has scrumptious food because why bother going to spend money on food you can make yourself? A great restaurant has to meet three of my criteria’s: the Décor and atmosphere, impeccable service and cleanliness, and most importantly the food.
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
“We take pride in providing a terrific dining experience to every guest, every time, in every one of our restaurants. That is how we will be the best company in casual dining now and for generations”. (Making Fortune)
Restaurant manager is a responsible position and career which has several opportunities to accomplish. The manager has to manage the whole restaurant staff, has to be flexible in approach and promote motivation and performance among them for better restaurant productivity and profits. Complete dedication is essential to reach highest position in management and for this the person has to settle certain goals and improve the skills, values and qualities with time and market demands (Brawer eta l., 2012).
The focus group required by the management of Prestige Inc. will set back the opening date by almost 2 weeks. Management´s analysis for this research approved the setback, because it will benefit the company in the long run. The differentiator and the resulting satisfaction of the customer´s need translate into positive reputation. The reputation influences the attraction of new customers and supports the high quality customer service of Prestige Inc. “Businesses also need this kind of unique selling proposition (USP) to stand out from the crowd. It 's a way to lure prospective customers in your door and away from competitors.” (Sugars, 2008). The conducted research will identify the differentiator, in other words the market gap. Higher quality in customer service will be a result, since the employee´s understand the desired needs of the customer. This research has the potential to help the business in the long run, which reimburses the late start of the
With the dilemma stated, the management question would be how do we increase customer satisfaction? Research questions, which are the objective of the research study, would include – what can management do to improve customer satisfaction, how is employee attitude and motivation connected to customer satisfaction, should we add employee incentives to reward increased customer service ratings, and should we modify hiring and training procedures?
Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
We present best quality of food to the regulars customers with best presentation and excellent way of service.
Quality is any aspect of the product, including the service included in the contract of sales, which influences the demand curve, R.Dorfman & P.O.Steiner (1954). For this research the researcher has used three elements that are, freshness of the product and variety & availability of the product, as these elements helps the hypermarket to server different kind of taste and preference to their
When entering a restaurant, I usually expect to leave full, satisfied, and wanting to come back again. I believe that many people expect the same thing. The way people react to service can be very different from person to person. Depending on the way the customers are feeling, or the way that the server is feeling can be a big factor for the way service comes across. Service is an important part of everyone’s lives because majority of the jobs that people preform are service related. Poor service is an unfortunate part of life that everyone comes across. The way that I react to the poor service I receive is important and can change in the blink of an eye. Whether I react in an outspoken way, by getting loud and voicing my opinion. Or if I react in a quiet or apologetic way, it can affect my server, and the people around me, and myself.