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Tqm and its objectives
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Total Quality Management REPORT ON PROMOTING QUALITY MANAGEMENT SYSTEM FOR WATERLANDER HOTEL EXECUTIVE SUMMARY Global Marketing, Plastix International Plc hired Waterlander Hotel to host their annual banqueting. Global Marketing gave clear and specific details of their requirements to the hotel. However, Waterlander¡¦s failure to effectively plan and co-ordinate the activities resulted in the banqueting event been a total disaster and a embarrassment to the client. Waterlander Hotel failed to deliver to the customer expectation. They needed to better planning and co-ordination skills that would have allowed input to the processes and to have a better return on output. A research should have conducted to the involvement all its stakeholders; this would have help to ensure that everything from site arrangement, food, decoration, entertainment, coordination of activities; and supervisions of event; as well as the evaluation process get dealt with and in a systematic way. Total Quality Management (TQM) is a management approach which could have assisted in the better planning of all the resources and the supporting infrastructures that should have been in place; implementing and delivering a project must involve entire team working, workers empowerment and creative problem solving to accomplish goals. Six Sigma has been one of the tools of Total Quality Management and is widely used in manufacturing and services industries across the world. Its standards have been promoted and attained through five key stages known as define, measure, analyse, improve, and control and each of which must be completed in chronological order. CONTENT 1. EXECUTIVE SUMMARY ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K¡K.. 2 2. INTRODU... ... middle of paper ... ...ty Management at the Hotel in order to be more competitive; enable them to establish a new culture which will enable growth and longevity; provides a better working environment in which everyone can succeed, reduce stress, waste and friction as well as build teams, partnerships and co-operation. REFERENCES Yasin, M., Yavas, U. (1999), "Enhancing customer orientation of the service delivery systems: an integrative framework", Managing Service Quality, Vol. 9 No.3, pp.198-203. Bank, John (1992) The Essence of Total Quality Management, Prentice Hall international Ltd, NewJersey Kanji, G.K., Wallace, W. (2000), "Business excellence through customer satisfaction", Total Quality Management, Vol. 11 No.7, pp.979-1087. Prajogo, D.I., Sohal, A.S. (2001), "TQM and Innovation: a literature review and research framework", Technovation, Vol. 21 No.9, pp.539-58.
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
TQM, or total quality management, is defined as "the process that involves everyone in an organization focusing on the customer to continually improve value". I do believe that all organizations should use TQM. It results in better quality products that result in better value, and these are the two aspects, in which customers look at in order to know if they want to buy the product. As long as organizations use TQM, they will always have products that customers are willing to buy.
Williams, P. & Naumann, E. 2011, "Customer satisfaction and business performance: a firm-level analysis", The Journal of Services Marketing, vol. 25, no. 1, pp. 20-32.
Miller, B. W. ( 1992). It’s a kind of magic. Managing Service Quality, 2(4) 191-193
b) Managers – that they have very little to no control over their property or employees. It seems like many important decisions have been taken away from managers, and they can not react in the best interest for the hotel chain because what’s in the customer’s best interest is usually not the same as the company’s best interest.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
When you visit a Four Seasons, you can tell that every internal customers, or employees, genuinely cares about the wellbeing of the company. This starts all the way from the top, and has a ripple effect through the hotel. Isadore made this point clear as he toured his hotels, telling management at every level that “we can’t change employee behavior without changing ours.” This commitment to treating the employee as they deserved to be treated led to the great customer service that the Four Seasons is known
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Weinstein, A. (2012). Superior customer value: strategies for winning and retaining customers (3rd ed.). Boca Raton, FL: CRC Press.
At the beginning of 1993, the company introduced a new Group Mission. Statement that has been rolled out to every member of staff through personal presentations by the Managing Director at every hotel and corporate office. This Mission Statement has been published in English, Chinese, Thai and Indonesian, and serves as a model for that. it conveys guidelines and criteria that can be used by hoteliers who wish to monitor and evaluate their own leadership and quality. improvement efforts.
“The objective of this phase is to identify events and or future trends that will affect the hotel industry over the next five years. Also, the impact that those events and trends will have on your business in terms of cost and revenue changes and the timing of the impact.” (Fedele, 2010) For each of the external environment, it is also to identify what will affect the performance of the business.
Hotel Management can be described as running or managing a hotel. Hotel managers are in charge of everything from housekeeping and reservations to catering and concierge services. The Hotel industry as a whole benefits from increased travel. It comprises of businesses that provide services, primary accommodations, food and beverages.
Producing and delivering high quality and affordable services plays an important role in the service industry. In fact, nowadays customer satisfaction and service quality are considered as critical issues in most service industries (Haghighi Kafash et al. 2010).
[Online]. Available: http://www.referenceforbusiness.com/encyclopedia/Thir-Val/Total-Quality-Management-TQM.html. [11] S. K. Chavan, "Benefits and Problems in TQM," 3 November 2010. [Online]. Available: http://www.managementparadise.com/forums/materials-management/207553-benefits-problems-tqm.html.