1. Rationale and Background
The numbers of the travelers have been increased in the world nowadays, people travel for leisure, business or event travel etc, they normally stay in the hotel, resort, and hostel. When the travelers increased drastically, the workload of the staff in hotels will increase as well. The waiting time for the guest will enhance directly, hotels should apply self-service technology to avoid low efficiency and they can use self-service technology as an innovation to attract customers that have interested in advanced technologies. For instance, the self-check-in kiosk is the most used method in terms of a self-service method in the hotel.
Self-service technology (SSTs) is a service delivery procedure that can decrease
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Aim
• Exploring customers' attitudes & intention towards SST
• Figure out the use of self-service technology in hospitality.
• Understand how self-service technology integrated into the hotel.
• Motivate the industry to use self-service technology broadly.
4. Objectives
• To understand how technology impacts hospitality.
• To analyze what is the positive and negative effect to adopt self-service technology into the hotel.
• To connect theory and the situation and evaluate the result.
• To create a reasonable, overall predict and conclusion for the self-service technology in hotels.
• To provide recommendation for the industry base on the self-service technology
5. Questions
• What negative & positive factors affect the guests and the staff when self-service technology used in the hotel?
• Is that self-service technology can enhance the efficiency of the hotel operation?
2. Research Design &
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The reason why the researcher has to choose the staff and guest as the interviewee, it is because they have the experience to use the self-service technology in the hospitality industry. It is more efficient for the researcher to receive accurate data.
Before the survey, the researcher has to get the permission from the hotel. By sending E-mail to the manager of the hotel is necessary. After receiving the permission from the hotel, the hard copies of the questionnaires should be prepared twenty to thirty sets. If the hard copies are prepared, the researcher has to send the survey to the hotel. The participants are the foreign travelers and the researcher needs to help the interviewees to answer the questions. Furthermore, the printer from BHMS will be used to print out a research paper hardcopy.
Furthermore, the researcher will conduct an interview with two candidates; one potential guest and one employee from the self-service technology hotel, in order to get informative answers from the potential people to collect data. To ask about the intention and attitude towards the self-service technology adopt to the
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
Part Two is about survey and research. For a company to be able to improve its services is by asking everyone about it, by doing a survey. However, to have a significant result from a survey, ...
The management team of the hotel needs to do basic research to identify new products and services and latent needs of existing customers for the innovation process. An example is more room choices in the hotel. Then the company will need to come out with new products and services to reach the needs of current and new customers.
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
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As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.
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