Introduction This report will introduce a five star hotel of ‘ice world’ that is located in Zermatt, Switzerland. In addition, this essay will also introduce a business plan of the ‘ice world’ that includes business background, business goals, website goals and competitor websites. The main point of this report is to analyse the environment of target audiences and website competitors to find the website target market. Also research needs to be undertaken to find what kind of service suits customers of website tasks and to make a decision of how to design the website page templates, making page contents and tools. Moreover, the analysis process intends to increase marketing techniques and market share. Business Background Zermatt has 29 mountains around the little town, which has the best ice resort in the world and where local people can ski all year around. ‘Ice world’ is built in the middle of the Alps Mountain range and has 70 rooms that include 30 deluxe rooms and 15 presidential suites. There are also luxurious entertainment facilities in the ice hotel, such as an ice bar, massage service and spa, so that customers can enjoy their relaxation time. In addition, the restaurant also has a variety of food from around the world that can make customers feel at home. The hotel has 90 professional staff and provides the best industry standard of service to customers in this particular ice hotel. Business Goals The most important business goals are to increase market share and develop the benefit of the hotel, such as using the power of internet and social media to increase hotel popularity and build strong brands of the hotel. Although, respect of customer’s cultures is a vital part of hotel atmosphere, especially for internationa... ... middle of paper ... ...tion from Internet. Use internet to reserve a room is very common to see, (Musante, Bojanic & Zhang, 2009) and it’s a good chance for hotel to advertising and increase market share. Our website has include some popular social media links that could help hotels to increase reputation and customers also can visit our websites in a very convenience way. Conclusion This report has shown that business goals, the objectives of a hotel’s website that with the two main competitors, comparative analysis of what’s do customers need and want. In addition, this report also displayed the features details of a hotel, and how it’s shown on the hotel's website. In conclusion, it’s introduced the some ways of treat people to view our hotel’s website, and how to increase people's interest. Moreover, these programs could help the hotel to achieve their goals, objectives and target.
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
Booking.com is a website which offers the best available prices to its customers for accommodation all over the world. It is one of the most accessible and cost effective way of booking accommodation for the travelers. It provides deals with every kind of budget the travelers want to go for. Moreover, it is easy to discover, book, and enjoy the best places to stay by the travelers. During the start, it established its subsidiary under the name villas.com where it stated its major focus on villas.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
Airbnb, a short form of Air, Bed & Breakfast, defined itself as a “trusted community marketplace for people to list, discover, and book unique accommodations around the world online or from a mobile phone or table” (Airbnb,2017). It allows people to rent out their rooms or properties as an accommodation alternative for tourists through a secure online platform. The company mission is “to create a world where people can belong anywhere they travel, connecting with local cultures and enjoying unique travel experiences” (Airbnb, 2017). Airbnb consists of guests and hosts through online offering on website (www.airbnb.com), and mobile applications for both Android and iOS customers. The website is helpful and simple to use like other bookings
Hotelmule.com, 2013. Social and cultural influences on hospitality consumer behaviour - Hotelmule - Hospitality and Tourism Industry Portal. [online] Available at: http://www.hotelmule.com/html/15/n-615-2.html [Accessed: 4 Nov 2013]
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
Markets having culturally different backgrounds are the future. Since there will be people from Eastern Europe and Asia who speak different languages to understand the customers, this will be the key to success as understanding diversity becomes easy. THE INFLUENECE OF CULTURAL DIVERSITY ON TOURISM INDUSTRY Today the world economy is interdependent. Similarly, the tourism industry is also world based. The companies operating in global tourism have employees from different cultures, languages, ethics and values.
The frontal office of large hotels mostly uses a computerized system to manage the guest information and pass it to other departments in the hotel. The frontal office is made up of a team of people with each person having various responsibilities in handling the guests. For the small hotels front office, the reception desk may not be computerized and mostly the reception area handles all the guest information and also carries out other tasks such as showing guest to their rooms. In general the small hotels do not have a team of people or at times has very few people in handling the guests. (Bardi, 2006)