Sbc Essay

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Recommended: Navmedcominst 6230.2 Malaria Prevention and Control

One of the most cost-effective ways of targeting the issues of Maternal and Child Health (MCH) is through Social and Behaviour Change Communication (SBCC). SBCC is part of the broader sub-discipline of health communication – the study and application of communication strategies for promoting positive health outcomes (Sreekumaran et al., 2016). According to Sreekumaran et al (2016), SBCC is the whole range of procedures and techniques used to inspire positive health outcomes by making planned and prearranged usage of communication to strengthen health seeking behaviours through health literacy and can be either focused at the community or individual level. SBCC is defined as “a research-based consultative process of addressing knowledge, attitudes and practices through identifying, analysing and segmenting audiences and participants in programmes by providing them with …show more content…

Strategically targeting messages and approaches allows SBCC to focus on specific individuals, household, or communities to maximize results of health interventions. This results-based approach to control and prevention has been used in a variety of settings to assess or change behaviour related to health, and strong evidence suggests that quality BCC can improve malaria prevention and treatment behaviours SBCC occupies a strategic position in health promotion, as research has shown that theory driven and evidence-based SBCC interventions are the hallmarks of successful health promotion programs (Korda and Itani,

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