Santa Commercial

Santa Claus. It’s a widely known name, but the modern day Santa we think of would not be possible without Coca-Cola. Haddon Sunblom was the illustrator that made Santa from a spooky-looking elf to a jolly, red suited man (“The True History of the Modern Day Santa Claus,” 2012). This modern Santa can be seen in the commercial made by Coca-Cola in 2011. In the beginning of the commercial, there are a few unhappy or lost people in the snow globe, but with the main focus being on the unhappy store employee. The grandfather-like figure, Santa, notices the worker and tilts the snow globe in certain directions so that the man can be with his family and most importantly, enjoy a Coca-Cola with them. This commercial is directed towards families who

Also at the end of the commercial, a picture of a white Coca-Cola bottle shows up and says “Open Happiness.” The shape of a Coca-Cola bottle is so distinct that it is curved in the middle to the point where someone “would recognize it by feel in the dark or lying broken on the ground” (Ryan, 2015). Since the bottle is shaped this specific way, a person would be able to recognize it if the label was not attached to the bottle. The purpose of this commercial is for someone to start bringing Coca-Cola to family gatherings as a new tradition. This goal could be reached as of how one of the last scenes of the family around a dinner table had the soda bottles around the table. However, it could be assumed that having the Coca-Cola bottles is a traditional drink that the family might have had, which might influence other people to pick up that tradition. This is because a person would choose this drink instead of another because this commercial could show that drinking this drink will give a person warmth and happiness. This commercial would be shown around dinner time since after a long day of school or work, a family would sit around the television and would happen to see this