SEO

801 Words2 Pages

The number on users on the internet has increased dramatically over the past decade and so did the content available on the world-wide web. More and more websites are being created and uploaded every day. It's becoming very important for the websites to stand out among the competition and grab the attention of the customers. So, web site owner has to find ways to market their website so the potential customers are aware of the product or services they are offering.
In this article we are going to go over how to market our websites online using a powerful technique, SEO. SEO stands for search engine optimization. The most popular search engine is Google, followed by Yahoo and Bing which is owned by Microsoft. There is also search engines in YouTube which lets you search for video's in YouTube.
These search engines use special algorithm which determines the rank of your website and displays it in search results when a user searches for it. So, over the last ten years people has optimized their sites so it ranks higher in the search engines and show's up when a potential customer is looking for similar products on the website. Say such as someone types in the keyword "cookie", the search engines will display websites which has the keyword "cookie" in the website name or in the content. By optimizing the website, the search engines would display your website at the top of the search result or in the top five. As you can imagine this will have a huge impact on the traffic you get for your website.
In the last few years Google has made some changes in the way they display their search results. Google now has advertisements, so the first two or three search results are ads. They are usually surrounded by a light pink box. It's r...

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...ments on Google plus as Google also takes this into consideration when calculating your site rank. Having good content on Facebook will help spread the word about your business. On Facebook when your customer likes a page all their Facebook friend's can see it as such they become promoters of your website. This word of marketing is the most effective way to market your service or product as people tend to trust their friends more. So, there is a way to build hundred thousand links more organically and being in good favour with Google and higher rankings but first starts on site or on page SEO and then you move to the off-page SEO which involves press releases, lots of articles submission, duplicating, mixing, mashing, re-submitting getting those quality back-links. And back-links still are very important, about 60 percent of it is what Google give preference to.

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