Paid Search Engine Cheating Is Wrong

Working with Search Engine Optimisation is like building a long-term romantic relationship. Results don’t come overnight. You have to build trust in your website step by step. You need to work on yourself and your image and show the best possible version of yourself. But once you establish that trust and gain a stable position in your partners’ heart, chances are you won’t lose it very easily. You still need to work on it regularly, but you are not under immediate threat unless you do something really stupid, like cheating. In both love and SEO, cheating can be fatal. In SEO, cheating means using techniques that search engines will find unfair in order to move up the rankings. There is an entire list of things you shouldn’t do for SEO (usually called Black Hat SEO). We will cover them in a future post.
On the other hand, Paid Search Engine Marketing systems, such as Google AdWords, could not be compared to a romantic relationship. You could call them flings, or you could call them sugar daddy dating or

In 2014, around 77% of clicks resulting from search results went to organic results, with only the remainder pointing to other options: click on paid results or no click at all . First place in organic results in Google generally got more clicks than all paid results combined: 31.24%. Looking at the data for 2018, in spite of recent efforts by Google to make paid results look almost identical to organic ones, the situation is much the same, with the distribution of clicks between organic and paid being almost identical. These results are explained by the natural psychological tendency to avoid straight-forward persuasion. We all have it. You will notice it is much harder to convince a friend of something if you start by saying: I will now begin my efforts to convince