Rhetorical Analysis On Evelyn Wang

672 Words2 Pages

It’s almost a guarantee that if you ask a teenager if they have bought from Shien, they will quickly respond with yes. To most teenagers, it is a quick, cheap, and accessible way to stay up with the societal trends that social media places on teens today. This concept was also brought up by a 17 year old, in a New York Times essay contest. Evelyn Wang effectively utilizes congenerous personification, relatable anecdotes, and logos to make readers rethink their buying decisions, ultimately getting them to stop buying from fast fashion brands. In her opening paragraph, Evelyn Wang uses personification in a way that many teenagers and even adults can find relatable. Evelyn shares, “She beckons me to her phone where an endless mosaic of elegant dresses, not one over $20, dances before my eyes” (Wang). This is the reality for …show more content…

The connections she makes to her readers doesn’t bring a positive light to the situation. This concept is able to sink into her audience, shaping their own morals and ideas. Readers will not want to continue their purchases off Shien, but find other alternatives instead. If that wasn’t enough, Evelyn brings in startling statistics that truly cap off her purpose of wanting buyers to stop purchasing from fast fashion brands. She informs the readers that, “During their lifetime, these fibers are responsible for 35 percent of the microplastics contaminating our oceans and can subsequently take centuries to decompose in landfills” (Wang). Now that she has informed her readers of the truth that goes unnoticed about brands such as Shien. Many buyers immediately look at the satisfying price tag, big red sale ads, and flashing coupons. What they fail to look at is the unfortunate reality that these companies impose on our Earth. However, when statistics such as these are continuously said and pounded upon, they have no choice but to enter the mindset of purchasers to ultimately change their

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