Sustainability In Fashion

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Sustainable Products in the Fashion Industry
Imagine a life where you have to wear a mask just to breath fresh air. It’s not an ideal one, but that’s where the human population could end up. Recently environmentally friendly products have become vast in consumption, and little knowledge is taught on how positive it is to have largely known companies such as Patagonia switch their business practices to a sustainable way of life. The concept of sustainability was first introduced back in 1962 when a book named Silent Spring by author Rachel Carson wrote and published. In her book, she spoke about the interconnection between economic, social, and environmental well-being and it has been said that this is the earliest awakening milestone that created …show more content…

If not having a sustainable supply chain, the company will receive serious backlash from consumers after being perceived as an actively sustainable company. For instance, according to a brand ambassador at Patagonia, they had to severe ties with their oldest wool sourcing vendor after finding out that their manufacturing process was not up to par with what Patagonia practices resulting in no wool lined jackets for the past two and a half …show more content…

Sustainability is about the short and long term; it lies on a fundamental principle of relationships. Businesses and economic interests have to realize that the environment is the bottom line when it comes to a future that works. Sustainability in the fashion industry is the prediction of our abilities to survive as a human culture, and to maintain and improve our way of life. Corporations are aware that turning sustainable is evident. Massachusetts Institute of Technology (MIT) Sloan School of Management has measured sustainability innovation by interviewing global executives for the past three years. Their mission for the Sustainability Initiative is stated below:
“The mission of the Sustainability Initiative at MIT Sloan is to build a community of innovators for sustainability with MIT students and alumni, faculty and researchers, and allies in business, government, non-profit, and hybrid organizations. Together, we encourage innovation in products and services, management practices, business models, and supporting market infrastructures that make effective, sustainable use of natural resources and that advance human welfare.

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