Rhetorical Analysis Of An Advertisement

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https://www.youtube.com/watch?v=3FdDJ4kRHxw In the link provided, we see a group of teenagers walking up to an old man who seems to be protecting something. As the walk up, they pull out graffiti cans. The mood of the ad is somber and angry, but then quickly changes. We being to see the teenagers spray painting the wall, drinking Pepsi, laughing, and cleaning up the area. Then we finally see the old man walk back up to see what they have done and realizes that they have created a beautiful mural to lighten up the mood of the area. Finally we see the teenagers walking away smiling and laughing. The purpose of this ad is to send a message to those who believe that their community is grey, and to make it beautiful. What is being implied in this ad is challenging the community against what they are used to and change it into something new and beautiful. To “Refresh …show more content…

The movement created by Pepsi was to get bus stops that were created by Pepsi built in small communities that were unlikely to build a better bus stop in the near future. People sent in over 2500 designs for these bus stops yet when Pepsi tried to build them, they were turned down by bureaucrats. Pepsi then created another ad showing all 2500 of the designs going into the trash. This was what started the “Refresh Your World” movement. People saw their designs being thrown away like it didn’t matter and were hurt by it. They then contacted their Mayor’s and began to graffiti the bus stops. By the end of the month over 8000 new bus stops were built in these small communities. There is also a rhetorical appeal with ethos, showing that they need these bus stops because of the communities that they are in. The ad does not really show any evidence that the claim is being implied. Some additional evidence that would make the implied claim more reasonable would be having more than just one person of the community standing against the

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