Revlon evaluation

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Recommended: Rhetorical analysis of advertisement

Revlon is known for its hair styling products, cosmetics and nail enamel most of all. Revlon’s first ever product to be made was nail enamel, which was new and exciting during the time in 1955. This distinguished company can easily be spotted in Seventeen Magazine, Cosmopolitan, and even tabloids. In Seventeen Magazine, Revlon has plugged in a new ad for their new collection “Revlon Parfumerie Scented Nail Polish”. Revlon describes this product as “a whole new way to experience color” which is found on the ad in Seventeen Mag. Who would have thought that Revlon could still come out with anything else after years of being in business? Well Revlon has, and it’s quite an interesting product. Revlon has invented a new “perfumed” nail polish in scents like “African Tea Rose”, “Apricot Nector”, and Surf Spray”, to have your pretty little fingers smelling good all day. IS the ad found in Seventeen Magazine really effective enough to sell this new product? The evaluation on this ad and product will call upon the rhetorical appeal involving ethos, pathos, and logos of this ads, its effectiveness, and the ads ability at targeting a specific demographic.
Even though it is a world-wide known brand, some people may need some convincing on how credible this product really is. This ad touches on the credibility side of their product, which is ethos, by adding a famous celebrity for the face of this ad. At the bottom of this page, the actress Olivia Wilde is shown to be wearing the Revlon color “China flower”. By using a famous actress, it boosts the appeal and credibility of this brand by reaching out to people who are interested in this actress and enjoy the work she has done as an actress. Also, the brand shows their popularity and credibility...

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...is ad was impressive and gives the viewer a sense of curiosity after smelling the fragrances on the second side of the ad. The effectiveness of the ad could have been boosted even more so if one of the fragrances was “China Flower”, which was the enamel color being worn by the model. With the model wearing it and the sent being present, it could have added a whole other appeal and eagerness to buy that specific color.
With the ad having a major touch on pathos then either ethos or logos did, it’s clear that this ad is very visually and esthetically pleasing for the reader. With humans being very visual and cater to their senses more than anything, this ad was certainly effective in drawing in people by having their ad smell, having appropriate coloring, and having a popular face for their product. All of these things have added a successful touch to their product.

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