Review of BBC One, 6 O'clock News

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Recommended: Impartiality in journalism

Review of BBC One, 6 O'clock News

The BBC is a public broadcasting service, which has always been

thought of as displaying and promoting views of the entire nation to

the public, of which should always conform to the objectives of the

institution (mainly educational). The news therefore is seen as a

programme that informs and educates the public on current affairs,

nationally and globally without introducing any bias or portraying

anything in an unfair light. This is so that the audience can be

active on how they feel about the situations of everyday life without

being influenced by media institutions (e.g. advertising). The whole

principle of the news is to provide its viewers with an impartial

programme about the latest goings on.

The BBC news represents the views and feelings of the British

Broadcasting Institution who produce the show, as well as the thoughts

of the reporters, newsreaders, production team and specifically those

in higher positions such as the directors and chairman. These people

are being seen as reliable sources of information, that are fair and

accurate and represent the views of the nation. They are seen as the

voice of the general public and also portray views of other countries

as well.

I watched the Six O'clock news on Tuesday 2nd November. Due to the BBC

being a public broadcasting service it does not take a biased view on

anything to make sure that all representations are fair and equal. An

example of this in the America report is that the news shows speeches

and interviews with both republican and democratic candidates. This is

where the BBC differs from other Media Institutions like newspapers,

which take sides in political campaigns and try to influence their

readers into making certain decisions and assumptions. The BBC feels

it will gain higher ratings if it's impartial whereas other media

groups feel they will benefit in ratings or sales if they are biased.

The main headline was "Decision Day In America" as the BBC were

covering the story of the general election of the president of the

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