Research philosophy, refers to the development of knowledge adopted by the researchers in their research (Saunders, Lewis and Thornhill, 2009). In other words, it is the theory that used to direct the researcher for conducting the procedure of research design, research strategy, questionnaire design and sampling (Malhotra, 2009). It is very important to have a clear understanding of the research philosophy so that we could examine the assumptions about the way we view the world, which are contained in the research philosophy we choose, knowing that whether they are appropriate or not (Saunders, Lewis and Thornhill, 2009). According to Saunders, Lewis and Thornhill (2009), three major ways of thinking about research philosophy are examined: ontology, epistemology and axiology. Each of them carries significant differences which will have an impact on the way we consider the research procedures. Ontology, “is concerned with nature of reality”, while epistemology “concerns what constitutes acceptable knowledge in a field of study and axiology “studies judgements about value” (Saunders, Lewis and Thornhill, 2009, p110, p112, p116). This study is intent on creating some “facts” from objective evaluations which are made by the subjects. Therefore, epistemology will be chosen for this study as the way of thinking about the research philosophy. More specifically, epistemology also contains three philosophical positions: positivism, realism and interpretivism (Saunders, Lewis and Thornhill, 2009). Positivism stance usually supports investigating or studying an observable social reality and the final production could be “law-like generalisations similar to those produced by the physical and natural scientists” (Remenyi et al. cited in Saunders, Lewis and Thornhill, 2009, p113). It is effective to generate a research strategy to collect the creditable data which comes from observable reality therefore contributing to developing hypotheses (Saunders, Lewis and Thornhill, 2009). In this study, we aim at exploring the creditable and measurable results from individuals in order to understand the influence of surprise on viral marketing via social media in perspectives of message characteristics. Thus, the philosophy of positivism will be adopted in this study for collecting creditable data from the subjects to produce some “law-like generalisations”. However, it is always difficult to decide whether interpretivism should be applied to conduct a deeper analysis relating to subjects’ attitude for the sake of enhancing the precision. More complicated, such a dilemma would often lead to the reflection of realism, which is divided into direct realism and critical realism (Saunders, Lewis and Thornhill, 2009).
Taking Two Of The Theoretical Approaches To Social Research Discussed In The Module, Demonstrate The Connections Between Their Ontological, Epistemological And Methodological Assumptions. Which Method Or Methods Would Proponents Of Each Theory Favour As A Result Of Their Assumptions.
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
The type of research conducted often depends on the epistemology of the researcher. Epistemology is considered the justification of knowledge; it is about the relationship between the researcher, knowledge, and how knowledge is created (Carter...
For centuries, the value of horses was known to farming and working communities, but it was not until very recently in history that people began to see the value of a horse for the disabled and mentally handicapped. Hippotherapy, as defined by Barbara Smith, is “the use of the horse as a medical treatment strategy and not as a method to teach riding.” Dozens of studies show the effectiveness or non-effectiveness of this specialized therapy for certain disorders. The horse provides a stepping stone to well-being for people with debilitating illnesses that otherwise could not achieve optimal wellness through conventional therapies.
Fried chicken, a meat product that uses parts of chickens that are “coated with batter and seasoned, flour, and fried” (The Free Dictionary). It is popular all over the world, but is especially popular in the Southern community. However, in the African-American community, this meat product has taken on a racial meaning in the United States. It has become stereotypical for African-Americans to love fried chicken, along with watermelons, cornbread, and collard greens. This new meaning to fried chicken has affected our social community as well. The reason why this stereotype exists in the first place is hidden in history, dating back to the years when slavery was common.
Different styles of research are employed in research to safeguard that the facts are acquired to permit examiners to find resolution to the principal queries for the study correctly, therefore, evading uncertainty ( ). Acquiring relevant proof encompasses stipulating the type of proof mandatory in answering the query. Methodological designs encompass logical complications; therefore, matters of sampling, information gathering methods, and queries are secondary to the type of method used in research. Strategies are often compared with quantitative and qualitative research methods. Research and collective studies are often observed as principal specimens of quantitative research and are evaluated compared to the flaws and strong point of numerical, examination, and quantitative research methods ( ).
The manner in which research is conducted involves particular techniques. Tomkins and Groves (1983) highlight that the ‘selection of the most appropriate research methodology is dependent on the nature of the phenomenon being researched’ (Ryan et al, 2002, p.35). Methodology is essentially the process through which this research is conducted and consists of two dimensions: ontology and epistemology (Hopper and Powell, 1985, p.431).
... middle of paper ... ... While, the interpretive point of view is in contrast to that of the positivist, in that it emphasises on the importance of the subjective meaning of the consumers individual experience, hence, it suggests that whichever behaviour a consumer performs is subject to diverse interpretations to a certain extent than just a single explanation to it.
...s can be reliable with a predominant view of how knowledge is constructed that would fit within the worldview framework. The worldviews will contribute to the research design that most likely will be quantitative; however, there is great possibility that it will be mixed. The design of this research will be based on bringing together a worldview or assumptions about research, the specific strategies of inquiry, and research methods. This research will be testing a theory by specifying narrowing hypotheses and the collection of data to support or refute the hypotheses.
Sanvenero, Richard. "Social Media And Our Misconceptions Of The Realities." Information & Communications Technology Law22.2 (2013): 89-108. Communication & Mass Media Complete. Web. 24 Nov. 2013.
Research can be classed into three perspectives; 1. Application of Research, 2. Objectives in Undertaking Research and 3. Inquiry Mode (Patton : 2002). Regarding the application of research, for the purposes of this paper, Applied Research has been conducted as opposed to Pure Research. Since the nature of the overall study is to be able to take and apply the principles discovered from the research for future benefit, applied research is more suitable. Pure research tends to revolve ...
In this essay I will outline the primary methods of conducting research, their advantages and disadvantages and will outline where they are best utilised. In addition to this, I will select certain methods of research that I believe will be applicable to my own dissertation and state why I will use those particular methods to conduct my own research.
Cheerleading is a sport that involves short routines that combine dance, gymnastics, and stunting. “Cheerleading’s roots are closely tied to American football’s” (Varsity). The sport started out as a way to boost school spirit, which helped improve team performance. Over time cheerleading has become an All-Star sport of its own (EpicSports).
High school is a very important time because it is when students begin to plan their life. I have started to think about my options and where they will take me in life. I am striving to have the life I have always dreamed about. I want to be able to look back on my life and believe it was successful. I plan on being a psychiatrist and living in Florida by the time I am thirty. I know that there is a lot of work needed to achieve my goals, but I believe with careful planning I can do whatever I would like.
Social media, a quickly growing and popular knowledge outlet, can become dangerously addictive if the user lacks self-control. There are so many wonderful outcomes from the invention of social media. The biggest being how quickly news can spread. Anyone can share the news that they desire with a few taps on a screen. The fault in this action though, is that false testimonies can be spread just as quickly as true ones. The question is, does the positive outweigh the negative enough for a person to proceed with using social media? Without this innovative creation, though, communication would be dull and boring, so by all means, social media should be used.