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The role of the mass media in society
The role of the mass media in society
Role of mass media in society
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Stephanie Bane
5/1/14
Int’l 550
Uganda’s Anti-homosexuality Law and Distraction
Media is an incredibly powerful tool. It informs, tells stories and breaks important news. The information portrayed by the media tends to be accepted by the public that’s consuming it. Media outlets have the power to convey information in a way that could be made to make the audience feel a certain way. Affect is what’s felt by the audience receiving the various forms of media. It is often compared to emotion but as Brian Massumi points out, they follow different logic. “Affect is intensities coming together, moving each other, transforming and translating under or beyond meaning, beyond semantic or simply fixed systems, or cognitions, even emotions.” Intensity is primarily what affect does. I think of it as a feeling, deep down in your gut. Something that is completely uncontrollable, that causes you to feel a certain emotion. It could come in the form of pain, sadness, feelings of right and wrong, etc.
The media uses affective tones in their writing in order to provoke the audience. Being interested in Central Africa for quite some time, I have been paying attention to a story in Uganda that has been playing out in the media over the past few years. It started in 2009, when David Bahati, a Ugandan politician, proposed the Anti-homosexuality bill. This made it illegal to have sexual relations with a person of the same gender and if caught, they could be imprisoned or receive the death penalty. Since 2009, this bill has received attention from both Uganda and Western media. Looking at affect and the media, I decided to look at how the Ugandan media was using specific writing styles to convey the Anti- homosexuality bill in a certain way. I wanted t...
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...on of the country’s people.
In conclusion, media is an incredibly powerful tool. When put in the wrong hands there could be serious consequences. Media is also a very important medium to convey important news across the world. The difficult part about media is one must be informed in order to find the factual truth. When there are few news sources reporting important stories, tabloids can easily come in and take over as the main media outlet. Sources such as The Red Pepper are taking advantage of those misinformed, in turn creating unwarranted fears. These fears are then passed down generationally, and the cycle continues. HIV/Aids, for instance is an incredibly serious issue. The general population must stay informed on this ever-increasing problem. If people read news sources with an agenda they could be misinformed in turn creating detrimental consequences.
... methods that all rely on pathos. Nikiforuk’s article successfully grabs the reader’s attention and emotion from the beginning and maintains it throughout the text by his skillful use of rhetorical strategies.
In The Influencing Machine, Gladstone argues that the media focuses on putting out news that remotely threatens viewers. In the text she states, “emphasizing bad news is good business…world [seems] more dangerous…actually is.” It is good business considering that it keeps the audience on their toes and makes them think about what is going on. When you visit news sites or look at news stations
Many times it is easy for a reader to identify the specific writing style of a piece, but people rarely analyze how the style is communicated. Style can be communicated through tactics such as juxtaposition. The use of this tactic propels the author’s writing style and many times reveals an underlying message that the writer is attempting to convey to their audience. In Harrison Bergeron Kurt Vonnegut concerns himself with the issue of the destruction of free speech rights by the equal rights movement in the 1950’s and early 1960’s and communicates his feelings toward the issue through a satirical writing style and juxtaposition.
Mass media controls the public like puppets. It affects everything a person does with their lives. Just like in Fahrenheit 451 we live in a society of fantasizers. We believe what the media tells us and to not question it but just go along with it. Media is everywhere whether we are aware of it or not.
Owens and Sawhill use pathos to evoke the feelings of their readers. This method establishes
Congress passed and the President signed into law a provision outlawing private acts of discrimination based on sexual orientation. Called the Public Accommodations Equal Access Act, it forbids discriminations regarding sexual orientation in hotels, motels, restaurants, and eating establishments of all kinds as well as bars, barbershops, gas stations, and entertainment establishments. Congress relied on the commerce clause to justify the law.
All in all, the three chapters of “Amusing Ourselves to Death” work together theoretically and practically about the media influence towards its audience. Neil Postman asserts the public as victims to whatever media metaphor exists. The media shapes the perception of reality and truth. And that brings one to say that cultural, political, economic, religious and moral values are influenced by the media either negatively or positively.
Richard Mohr believes that outing closeted homosexuals is morally justified. He argues that sexual orientation is not a private matter and therefore, does not violate a homosexual's right to privacy. He believes that outing will increase the homosexual community by creating positive role models. He argues that remaining in the closet is morally debasing and creates indignity to one's self. Claudia Card on the other hand, argues almost the complete opposite. She takes a utilitarian stance on outing "the big secret." The big secret is referring to one being a homosexual. She believes that outing is justified as long as it does no harm, which she believes is unlikely.
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
Within America’s society today, 3.8 percent of the population is gay, lesbian, or bisexual. With only 17 of the 50 states legalizing and recognizing this type of relationship (“History…”), it puts a stronghold on same-sex couples to publicly declare their love with the promise of marriage. Same-sex marriages should be legalized because everyone has equal rights of freedom and liberty.
How does the Sun and The Daily Mail on Sunday use codes to appeal to audiences? This essay will discuss and compare the codes and representation of two newspaper articles, reporting on the same issue from two. The articles report the changes to sentencing for those who harass people online named ‘web trolls’ and a few of the high profile cases that have surfaced in the news recently. These articles are from the Daily Mail on Sunday which is a middle – market tabloid paper and The Sun owned by Rupert Murdoch, although they are both tabloid papers, using a ethnographic approach, and through decoding the language and imagery this essay will show that although they are both tabloid papers they appeal to different audiences and have a different
Media is used by dominant powers to spread their ideological beliefs and to help maintain social control. Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology. A lot of different types of media, such as film and TV; reflect different ideologies, though we are not always aware that they are doing so. An example of this would be action/adventure films, which shows that using force or violence to solve problems is acceptable and reflects upon certain ideologies. This helps us to understand the media because the ideology that is reflected in these films is capable of reaching big audiences through the use of TV and film, thus allowing for it to become a more common belief within
According to Mehrotra (2011), media sensationalism is defined as “style of reporting news to public which involves use of fear, anger, excitement and crude thrill undertaken by the media to increase the viewership, ratings and lastly profits”. Moreover, this technique is used for two reasons: first to increase the rate of the viewers, and the second is to persuade the viewer that the solution for the suggested fear will be demonstrated in the news story. (Serani, 2011) .Additionally, the key to the success of sensational based news is in presenting the news in a sensational - fearful anecdote format instead of scientific facts. Thus, the media is promoting inaccurate news as the reports are aired without fact checking and based on sensationalism rather than on accurate facts. Hence, this style of reporting inaccurate news has hazardous effects on ...
Paired with the concept of gratifications are media uses which pertain to “the function of media that fulfills the need of the audience” (West, 2011). Katz, Gurevitch, and Haas (1973), as adapted in West’s (2011) book, listed five kind of needs answered by media: cognitive, affective, personal integrative, social integrative and tension release.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.