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The role of media in modern day society
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The role of media in modern day society
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The Role of Mass-Media in the Contemporary World
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.
As long as violent programmes are shown on TV, the role of the mass media becomes completely different from how it was originally treated. Violence is socially harmful and especially the youth are very prone to such scenes that may strongly affect their psyches. It is true that programmes featuring cruel pictures are marked as ‘only for adults’ but the time when they are emitted is relatively early and the access to them seems to be rather unlimited to young people.
Another matter that is very fre...
Many Americans feel that the viewing of violence in the media reinforces negative behavior in society, especially among children and young adults. "Three thousand studies have been done since 1955 on the link between television and violence; 2,980 of them found a correlation between the two. We hear little about that because we get most of our news from television" (Peterson). With this much research one must acknowledge that there is a problem in America involving sex and violence in the media. We cannot blame all societal problems on the media and its portrayal of these issues, but we can become educated, ourselves, in order to better facilitate the healthy lives of our children.
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
As violence continues to rise the understanding behind the rise is still not exceptionally clear. It stems from the fact that violence has always been a part of our society(Noguera, 1994). While some forms of violence are frowned upon, others are glorified in the media. Violence in the media is huge entertainment for today’s society. The one fact that has become clear is that violen...
Some people, mostly men, enjoy viewing or hearing about acts of violence. Some even find it exciting to participate, on one level or another, in violent acts. Television programs, movies and music capitalize on this fact by showing or describing gratuitous acts of violence. Even news programs see the importance in covering violent interpersonal crimes in their broadcasts to gain high ratings. Western society is interested in conflict, and enjoys being a third party audience to such violence. The problem with this is that by consuming too much violence through th...
The debate issue it self is an impression, it is a result of thought derived from a specific sours that is most likely to be the media. . “Mass media is a term which connotes the means of a variety of media specifically designed for disseminating news and information to a large audience for a variety of r...
Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.
The article “Television Violence: The Power and the Peril” is an article written by George Gerbner in 1994 that covers information about television violence over a period of twenty one years. Gerbner’s purpose in this article is to address the audience about the problems that exist in television today. This article covers a very big controversy that has brewed up in our society. The controversy is that there is way too much violence on television, and therefore it could be affecting the way that we think and act on a regular basis. In this article Gerbner presents the audience with poll results and statistics about what we actually see on television.
According to Raja Mujtaba, the author of “Mass media and its influence on society” (2011), nowadays, in this information age, the media truly affects our lives in both good and bad ways depended on the motive and types of media. Each of the types contains difference effects to people in all ages. However, all the impacts have raised awareness and need to know the current information in order to make decisions for their lives. People in different ages and positions will be influenced in distinct ways. Therefore, this essay is a response to Mujtaba’s work on the article above, which I agree with his aspects on the influence on adolescents and violence in media. However, I disagree with his viewpoint on the influence of media on public opinion.
The Mass Media has had a greater in influence on modern culture than either education or history.
...onditions that ensure an adequate counterbalance increasing consumption in some cases, end up having a negative effect on children. Children learn best through demonstration followed by imitation, with rewards for doing things the right way. While not all are affected the same way, it can be said that, in general, violence in the media affects attitudes, values and behaviors of users. You run the risk that children end up understanding that it is reasonably practicable to resort to violence. The fear is that the models of aggressive behavior can be considered suitable. Thus, in an investigation, a good proportion of children (third) defined as normal acts of violence they had seen him mightily little. It is not; here is a risk of direct imitation, but rather a change in terms of reference: where extreme violence appears to be normal any more light may seem harmless.
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
Mass media, over the years, has had a profound effect on American society, on its
The regularity and asperity of media violence has dramatically increased over the years. The Media exists in almost every aspect of people’s lives and exposure to violence in the media is becoming a large concern. People are exposed violent acts in the media everyday between video games, movies, and television. Parents are distressed over the fact tha...
The Role of Media in the Society Media has always played a huge role in our society. For a long time media is one of the methods of controlling people and leisure. In In ancient times when there was no newspapers and television, people used literature as a source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them, and how they are used. Nowadays, media is one of the main parts of our lives and our society, because we use word media, to combine all. sources of information to be used.