A Response to “Mass Media and its influence on society.”

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Recommended: The role of mass media in shaping public opinion

According to Raja Mujtaba, the author of “Mass media and its influence on society” (2011), nowadays, in this information age, the media truly affects our lives in both good and bad ways depended on the motive and types of media. Each of the types contains difference effects to people in all ages. However, all the impacts have raised awareness and need to know the current information in order to make decisions for their lives. People in different ages and positions will be influenced in distinct ways. Therefore, this essay is a response to Mujtaba’s work on the article above, which I agree with his aspects on the influence on adolescents and violence in media. However, I disagree with his viewpoint on the influence of media on public opinion.
Firstly, According to Mujtaba (2011), the media plays a lot important roles on youngsters and teenagers. It can shape the adolescent’s behavior into having either good or bad personally.In my opinion, teen’s minds can easily influenced by the advertisement since it plays with the teenager’s desires to be good-looking and accepted by the others and the media itself creates the concept of those needed. It tells the viewers what do they have to buy to be admired by society. For example, an advertising campaign of Thai’s whitening lotion’s brand offers a scholarship for Thai student who has the lightest skin (Bangkok Post, 2013). In my viewpoint, this advertisement represents the society’s perspective in look since most Thai people consider fair skin as a sign of cleverness. It can be implied that the more fair skin a person has, the more educated she is.
Moreover, the media has a negative influence that affects adolescent’s health in both mental and physical, as i...

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...whitening advert draws criticism. Retrieved February 10, 2014, from http://www.bangkokpost.com/learning/easy/376131/citra-skin-whitening-advert-draws-criticism
Cillizza, C., & Sullivan, S. (2013, March 19). The political media’s declining power. Retrieved February 10, 2014, from http://www.washingtonpost.com/blogs/the-fix/wp/2013/03/19/the-political-medias-declining-power/
Curtis, A. (2012). Media Influence on Society. Retrieved February 10, 2014, from http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Media&Society/MassMediaInfluenceOnSociety.html
Mujtaba, R. (2011, January 18). Mass media and its influence on the society. Retrieved February 10, 2014, from http://www.opinion-maker.org/2011/01/mass-media-and-its-influence-on-society/
The Pew research. (2014). The State of the News Media 2013. Retrieved February 10, 2014, from http://stateofthemedia.org/

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