Ideology Essay

What is ideology? How can it help us understand media? Use academic literature to support your argument.
What is ideology? And how can it help our understanding of media? There are many different theories as to what ideology is, from being about people’s beliefs and how people see themselves in the world. In this essay I shall be looking at different theorists and how each of their theories helps us to understand what ideology is, and how ideology can help us to understand media. Ideology is a set of beliefs or ideals that are followed by a group of people or an individual. These beliefs are then used as a format for political or economic systems. An example of one of these ideological systems is Republicanism, which is the belief that a
Media is used by dominant powers to spread their ideological beliefs and to help maintain social control. Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology. A lot of different types of media, such as film and TV; reflect different ideologies, though we are not always aware that they are doing so. An example of this would be action/adventure films, which shows that using force or violence to solve problems is acceptable and reflects upon certain ideologies. This helps us to understand the media because the ideology that is reflected in these films is capable of reaching big audiences through the use of TV and film, thus allowing for it to become a more common belief within