Report on Supermarket Survey

1110 Words3 Pages

Report on Supermarket Survey

To: Managing Director

Introduction

I have carried out market research on a variety of people, about what

supermarkets they prefer to shop at, why, and what extras of the

supermarket they use. I asked 10 people who live in different areas of

the country in my questionnaire: I asked 6 Females and 4 males. 1 of

them was aged between 20 and 30, 3 people were aged between 30 and 40,

4 of them were aged between 40 and 50, 1 person was aged between 50

and 60 and 1 person was over 80.

Field Research

The first and second question I asked were about gender and age.

(Above)

The third question I asked was how many times they visited a

supermarket per week. 2 people said 1 time a week, 6 people said 2

times a week and 2 people said that they went 3 times a week.

Next, I asked the question, "Which supermarket do you shop at most?"

The response was fairly mixed. Tesco was the most popular supermarket

with 5 people out of 10 choosing to shop there the most. 2 people

chose Sainsbury's, 1 person chose each of Asda, Booths, and Aldi.

[IMAGE]

I think that Tesco was the most popular supermarket because it is the

nearest one to where I live. I asked the questionnaire to people who

live near me.

This shows that Tesco is the most popular supermarket. The smaller

supermarkets like Netto and Kwiksave were unpopular among my

respondents.

The next question I posed was "How much do you spend at supermarkets

each week?" The response was mixed. 2 people said they spent £0-£50, 4

people said they spent £50-£100, 3 people said they spent £100-£150

and 1 person said they £150-£200. This question could be related to

how much people earn, because the more people earn the more they may

spend at supermarkets.

[IMAGE]

This shows that most people spend between £50-£100 each week at a

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