Reinforcement Theory Of Motivation

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Motivation refers to the forces either within or external to a person that arouse enthusiasm and persistence to pursue a certain course of action. Employee motivation affects productivity, and part of a manager’s job is to channel motivation toward accomplishment of organisational goals. The study of motivation helps understand what prompts people to initiate action, what influences their choice of action, and why they persist in that action over time. (Daft, Richard L 2010). Motivation represents those psychological processes that cause the arousal, direction, and persistence of voluntary activities that are goal oriented. Mitchell (1982) cited in Islam.R. & Zaki,Hj.I.A (2008). Every people have needs. Needs are the physical or psychological requirements that must be met to ensure survival and wellbeing. (Mc Williams & Williams 2010). There are three type of approaches which is Maslow’s Hierarchy of Needs, Alderfer’s ERG theory and McClelland’s Learned Needs Theory. Hence, the purpose of this essay is to discuss what motivation and explain reinforcement theory of motivation in detail and also personal example.

According to Mc Williams & Williams (2010) states that motivation is the set of forces that initiates, directs and makes people persist in their efforts to accomplish a goal. …show more content…

The above mentioned theories are mainly cognitive and concentrate on emotions, states, assumption and expectations, but reinforcement theories focus on the relationships between internal needs of individual and tangible results and response like positive reinforcement, negative reinforcement, punishment and extinction. Javadin.S (2007) as cited in Ghanbarpour.Z, Najmolhoda.F.S (2013). There are four types of reinforcement contingencies they are positive reinforcement, negative reinforcement, punishment and

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