Public Relations-Class Project-Written Cor Plan For The School And Community Relations Plan

School and Community Relations-Class Project-Written PR Plan

Introduction

The Emmett School District could benefit from a formalized public relations plan that includes detailed strategies for communicating key messages and the mission/vision of the district, listening to and responding to public input, sharing successes (marketing), working with the media, and training staff in effective communications. The following paper outlines the process of developing and implementing a plan from the standpoint of the superintendent’s position. It is important to note that the superintendent cannot do this planning process in isolation. The input and buy-in of building administrators, other district office leaders, teachers, parents, and community leaders remains essential. Therefore, a description of the leadership and preparation steps necessary to build an effective plan is provided, and not the actual plan itself.

Present Strengths The strengths referenced below have been well established in the organization for many years, and are not tied to one particular individual or position. These are areas of strength that would likely remain if a particular program or productive employee left the district. The district

(pg. 9.) He defines public relations as a positive process spanning internal and external communication. The process is intended to produce and maintain positive relations and organizational image as well as foster communication and organizational effectiveness. (Kowalski, pg. 13) Alternately, researcher Kenneth S. Trump offers this summary in his work Crisis Communications in a Digital Word: “Strong school public relations can be defined as good behavior, well-communicated.” (pg. 75) This is a succinct way of describing the purpose of a well-rounded public relations