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Starbucks case study delivering customer service
Starbucks : delivering customer service
Starbucks case study delivering customer service
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Starbucks Communication Plan
Once the action plan is in effect, the plan then relies on the implementation and the communication strategy for the idea to work. Communication objectives are obtained and the strategic tactics on how to communicate and disseminate the communication objectives formally and informally.
Communication Objectives
The communication objectives are to be clear and concise and must be entirely different from other marketing strategies goals of the other competitors. Starbucks communication strategy is creating awareness, transform the views of the customer, build and strengthen the brand image, create a replacement image of a new brand of coffee to the new customer’s view.
Communication Strategy
Starbucks communication strategy is preferred through the public, advertising, media, sales promotions, social sponsoring, and launching offers. Starbucks approach will bring closeness to the customer or the public; these tactics will aid in the decision of the purchasing of the Starbucks products. Starbucks has a
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The leaderships skills established by Starbucks is through in-depth training and coaching. The managers and leaders are to execute the company’s vision and mission. These skilled employees are to create a positive attitude and represent Starbucks; this is done from the one-on-one communications with the public themselves. They are trained to address every situation as quickly as possible, so the customer remains happy.
Servant leadership, it is to make certain that other people’s highest priority requests are being served. Starbucks has an objective to ensure that the top priority needs are being served with each cup. Servant leaders lead in methods that serve the greater good of the organization, community, and society. Starbucks exhibits servant leadership and goes beyond the needs of its customers to the needs of the
Servant leadership is a philosophy and set of practices that augments the lives of individuals, builds better organizations, and creates a more just and caring world, they put the team first, and themselves second (MindTools, 2015). Servant leaders are able to demonstrate their traits through interaction with followers and other leaders within the organization. The characteristics of servant leaders include their commitment to the growth of people, stewardship, and building community, and provide leaders with the opportunity to experience change and to invite followers to change (Savage-Austin & Honeycutt 2011). Servant leadership encourages leaders and followers to ‘raise one another to higher levels of motivation and morality’, and set their leadership focus: follower’s first, organizations second, their own needs last (Sendjaya, Sarros, & Santora, 2008). The servant leader focuses on the needs of others to include team members.
One of the leading organizations that follow the servant leadership style is the coffee giant, Starbucks. The basis of the company’s organizational culture is the servant leadership principles. These principles pervade every aspect of their business. The company believes in caring their employees first, as they are the one who takes care of the customers (Ferguson, 2015). The hiring and management of the staff, the way the staff work and interact with one another, serving the customers all represent the organizational culture, their policies, and operations.
The structure of Starbucks business communication is exceptional. Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008).
Sonnet 130 is Shakespeare’s harsh yet realistic tribute to his quite ordinary mistress. Conventional love poetry of his time would employ Petrarchan imagery and entertain notions of courtly love. Francis Petrarch, often noted for his perfection of the sonnet form, developed a number of techniques for describing love’s pleasures and torments as well as the beauty of the beloved. While Shakespeare adheres to this form, he undermines it as well. Through the use of deliberately subversive wordplay and exaggerated similes, ambiguous concepts, and adherence to the sonnet form, Shakespeare creates a parody of the traditional love sonnet. Although, in the end, Shakespeare embraces the overall Petrarchan theme of total and consuming love.
Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop and visit should be on our “trial” market plan for the next few years.
Public relation campaign enables companies to reach their markets in a strategic manner. Strategic marketing has allowed MacDonald’s to become among the best world leading restaurant for fast food. The strategic campaigns have increased MacDonald’s profit levels, products sales, brand name, and services. The public relation has also solidified MacDonald’s sponsorship relationships, improved food quality, and broaden their market base.
William Shakespeare, a famous and well known poet and playwright, has used several poems, plays, and sonnets to convey his cynical view he has on love and the way it changes a person. He has used “Sonnet 130” to satirize the way that love poems are created on seemingly ugly women and muses. “SOnnet 130” was supposed to be used to make fun of those poets who create beauty from muses who are less than so. Love is a real feeling that can change the views and feelings of the one in love, as proved by the words of other fellow poets Emily Dickinson and Walt Whitman. The way that Shakespeare writes plays and poems creates his characters and his persona as one with the tragic flaw as being one who falls in love foolishly, while may be amusing, is not the way a person is when they fall into love. Within the tragedy “Romeo Juliet”, Shakespeare has created a large conflict that killed six people, including the lovers themselves, because of the love between Romeo and Juliet. While Shakespeare seemingly attempts to try and make the young lovers appear tragic because of their quick love, everything seemed to change for the better when they had fallen in love. Romeo had not been so discriminate against Capulets after he had realized he was in love with Juliet, and even though they had died together, their families forgot their differences and forgave each other. Their love for each other was no flaw and it created a better
One example of this servant leadership is when former Starbucks President Howard Behar and Chief Executive Officer Howard Schultz came to the aide of families of employees who had been shot and killed in Washington D.C. After receiving a call in the middle of the night at his home in Seattle Behar immediately called his CEO and told him of the tragic happenings and what happened next astounded most. Howard Schultz went to Washington D.C to be with the families of his three employees who had been murdered. . Behar having left previous company for tending to show his emotions on his sleeve admired Schultz for his courageous and compassionate heart. This was a leader he wanted to work for.
Starbucks has many business-level strategies, such as cost leadership strategy. Starbucks focused on increasing its profits and compete with other competitors (Starbucks,n.d). According to Starbucks (n.d), “a cost leadership business strategy focuses on gaining advantage by reducing its economic costs below all of its competitors. Although Starbucks targets product differentiation as their main business strategy, they have also implemented cost savings strategies in an effort to maximize profitability. An example of Starbucks cost saving strategy can be identified between 2007 and 2008 when their operational expenses increased by more than $125 million while sales for the same time period were beginning to dip. As outsourcing for distribution contributed to 70% of Starbucks operational expenses, they began targeting these outsourcing agreements for renegotiations in an effort to bring down costs.” Starbucks intended to reduce their
Emotions are among the most potent forces humanity has ever faced, and, as William Shakespeare emphasizes, love is one of the most influential emotions an individual can experience. Throughout Twelfth Night, Shakespeare focuses on one main characteristic about love that helps to solidify the strength of this emotion on the characters. He wants to reader to understand that love is one of the few forces that can instantaneously incapacitate and cripple human beings, yet it simultaneously wields the capacity to bestow the highest level of satisfaction within an individual.
The use of figurative language and imagery in the two sonnets “How do I love thee” by Elizabeth Browning, and “Shall I compare Thee to a summer’s day” by William Shakespeare, convey complex emotions pertaining to love. The way that Shakespeare describes his feelings toward his significant other, suggests that he desires for the love he shares with his possible mistress to transcend death and last eternally. Mrs. Browning’s use of figurative language is more apparent, as she describes the various ways that she loves this particular person, expressing the extent of her intense unconditional love. Shakespeare uses personification of the Sun, during a summer’s day, to determine whether a summer’s day actually captures the essence of this individual that he loves so dearly. Shakespeare’s sonnet asks a question that he answers when he writes this person into an existence that will last for an eternity, which a limited summers day cannot. Shakespeare’s use of imagery and figurative language is more effective.
...onclusion, Shakespeare’s Romeo and Juliet has proven to be a satire of courtly love conventions as opposed to a romantic tragedy that celebrates courtly love. It is no surprise that Shakespeare’s mockery of courtly love within sonnet 130 was also present within this play. Romeo’s Petrarchan words that idealize Juliet ultimately make Juliet realize how irrational Romeo is being. By following the book (following courtly love conventions), Romeo emphasizes how courtly loves is merely the love for the idea of being in love rather than actual love. The courtly love within this play is never seen as a purifying and noble experience because ironically, this adolescent fling resulted in a death count higher than the number of days Romeo and Juliet were together for.
Nithin Geereddy. 2013. Strategic Analysis of Starbucks Corporation. [ONLINE] Available at:http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf. [Accessed 18 April 14]
There have been some distinguished controllable and uncontrollable elements Starbucks has encountered when entering global markets. The strategies of any company’s goals are vital to its success. This is one area Starbucks has excelled in, just as McDonald’s has in recent years. Starbucks has paralleled its branding with the actions found at any Starbucks across the world. They have an excellent company vision, which they stick to, which in turn assists their brand image. Starbucks’ image has been achieved not only through this and their massive global entrance, but through their ability to provide honest quality service.
In Shakespeare’s sonnet 130, the speaker ponders the beauty, or the lack thereof, of his lover. Throughout the sonnet, the speaker presents his lover as an unattractive mistress with displeasing features, but in fact, the speaker is ridiculing, through the use of vivid imagery, the conventions of love poems and the way woman are portrayed through the use of false comparisons. In the end, the speaker argues that his mistress may not be perfect, but in his eyes, her beauty is equal to any woman who is abundantly admired and put through the untrue comparison.