Advertisement Analysis
The Protein World advertisement from 2015 pictures a woman standing in a yellow bikini, matching the color of the poster. Her skin seems to be a dark gray and the woman has long hair past her shoulders with perfectly constructed cheek bones. She has the appearance to be in shape with a skinny waist, stomach muscles, and strong looking legs. The words “ARE YOU BEACH BODY READY?” are in the background in large, black print. In the bottom, right hand corner there is a picture of three bottles of protein supplement which is promoting “ The Protein World” weight loss collection.
This advertisement is to be aimed at women of any age looking to lose weight. This could also be directed toward men who are wanting to lose weight or gain muscle. Yet, this advertisement is represented by a woman. It is implying that if you use their “weight loss collection” you can look like this “ideal” woman pictured on the advertisement. Not only will you be skinny, but also have the perfect beach body. This could make men think that all women should look like this.
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This advertisement does not violate cultural norms.
Our society has a certain way of thinking how every woman's body shape and image should look. Skinny waist, long hair and a fit body is what our society likes to describe as “normal” or “ideal”. You see it in commercials, movies and T.V. shows; women need to eat a certain type of food or to be on a diet, leaning more toward females than males. It is also shown in movies or in T.V. shows when you see the skinny girls ending up on top or ending up with the boy. The larger girls are normally the comedians of the show or are made fun of. This is just the way our generation has been corrupted to
think. Women these days cannot be themselves. You are either too skinny, too fat or your hair is not long enough. Since our generation thinks this way, it gives companies, like Protein World, to use women and their insecurities to sell more product. Therefore, this advertisement is also aiming toward sell self- confidence. The woman is standing tall with her hair sitting perfectly with a fierce look on her face. This could bring women to think that if you use their product, it will give you a positive self-image. I chose the advertisement because I think in today's society everything is about how you look and how skinny you are. The media, celebrities, and all types of companies corrupt women into thinking this is how you should look. A lot of young women struggle with self-image and I believe it is because of advertisements like this one. Why can't advertisements have pictures of normal size women, with flaws and not a picture perfect body? Our generation's view on beauty is different than what it used to be; body shape should not define who you are or the way people look at you. The way our society expects all women to look is corrupted and not realistic.
The plain truth, however, is that things have not always been this way. If you take a look to back in the 1950s, the iconic sex symbol Marilyn Monroe epitomized the typical standard of beauty as she flaunted a size 14. “She was every man’s dream girl and the envy of every other woman. She was beautiful, charming and exuded the aura of an angel—or so we hear”(Waters 2). We are constantly evolving our thoughts of what is ideal and because of this, there is ...
Jessica Simpson’s weight watchers advertisement depicts a woman’s woman. By using a celebrity with many accomplishments, the ad shows that even incredible women can benefit from using this product. The ad starts out with Jessica Simpson mentioning that she has had two children and that she loves her body no matter what, but that even then she likes her body better now (after using weight watchers’ diet). Though most women cannot relate to her as a celebrity, many can relate to her as a mother, and even more can relate to wanting to feel thinner which in our society is equated to being attractive. Jessica Simpson says that she loves her body, but then says that she does like her slimmer shape, and sort of suggest to the viewer feel like their
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
The headline of the ad is “Decisions are easy. When I get into a fork in the road, I eat.” After viewing this ad, the sub thought to every idea, man or woman, is that her cool attitude toward food can be easily duplicated. With this idea, there is a relationship that is formed between sexuality roles and advertisements. From a young age, women are constantly being shaped and guided to the ideal weight of our society, which is being impersonated by women similar to the one in this advertisement. Her sexual stance, thin, short skirt, and her hand placement all show signs of sexual
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The media uses stereotypes to portray what a "normal" body should look like. Women are often
..., the picture has good symbolism because it shows that you should have fun, and you should enjoy how you look. Another advertisement that this site contains is a rounded rectangular box that contains the words “Everyone tells you how to look good” and it shows a lady in a sitting position possibly doing yoga. The box does not contain what it is advertising for, but it gives the viewer the eagerness to check out what it contains.
Throughout history when we think about women in society we think of small and thin. Today's current portrayal of women stereotypes the feminine sex as being everything that most women are not. Because of this depiction, the mentality of women today is to be thin and to look a certain way. There are many challenges with women wanting to be a certain size. They go through physical and mental problems to try and overcome what they are not happy with. In the world, there are people who tell us what size we should be and if we are not that size we are not even worth anything. Because of the way women have been stereotyped in the media, there has been some controversial issues raised regarding the way the world views women. These issues are important because they affect the way we see ourselvescontributing in a negative way to how positive or negative our self image is.
The overwhelming idea of thinness is probably the most predominant and pressuring standard. Tiggeman, Marika writes, “This is not surprising when current societal standards for beauty inordinately emphasize the desirability of thinness, an ideal accepted by most women but impossible for many to achieve.” (1) In another study it is noted that unhealthy attitudes are the norm in term of female body image, “Widespread body dissatisfaction among women and girls, particularly with body shape and weight has been well documented in many studies, so much so that weight has been aptly described as ‘a normative discontent’”. (79) Particularly in adolescent and prepubescent girls are the effects of poor self-image jarring, as the increased level of dis...
People react differently depending on their own traits. Studies have shown that women identify the media as the major source of the perceived social pressure to maintain a thin body image. Male body image suffers as well. When men are exposed to unrealistic male bodies, they can suffer from the same symptoms as females. People should not let the media negatively influence their bodies. The public needs to view the media for what it’s worth…pure entertainment. Media’s depiction of a “normal” body type portrays a standard of beauty that is unattainable. Both women and men are suffering from trying to reach these unattainable goals and are suffering from low self-esteem, depression and eating disorders. This is a huge epidemic and hopefully one day it will change. The media needs to promote healthy lifestyles and show men and women of all shapes and sizes that they can feel good about themselves. The “real size” people in the world, will then be able to stop feeling pressured by the media to obtain a certain standard body
Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the
The next advertisement I found came complements of People magazine. It showed a very fit, 48-year-old woman. The caption reads “BIKINI BODY AT 4...
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
Many of the images of these advertisements display women in a sexual manner displaying their breasts or other body parts. This way the advertisements are making it aware that it is not a normal body message and is mostly targeted towards men. Many of the words used are; hot, sexy, young, and beautiful and pretty women. Mostly all of the advertisements are of Asian women and this may because their status in Canada, ability to speak English, need money fast and are easily accessible.
They have used many different tactics and hidden meanings to get this ad across when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years. Works Cited "Diet Coke Advertisement" Southern Living, August 1998. 28